HCP Content Designer
3 weeks ago
Biogen is seeking a highly skilled HCP Content Designer to drive key HCP marketing initiatives to support our Multiple Sclerosis portfolio. As a key member of our HCP marketing team, you will be responsible for executing specific HCP initiatives, including marketing programs and campaigns, within budget and in accordance with all regulatory/legal requirements.
Key Responsibilities- Develop and execute HCP marketing initiatives in close collaboration with other key functional partners.
- Oversee, guide, and monitor agency partners and relevant internal partners through project execution of programs and HCP assets.
- Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.
- Collaborate with KMEs to create programs and content and leverage their insights to enhance the credibility of HCP marketing efforts.
- Support priority HCP marketing initiatives as defined by HCP marketing lead, such as digital marketing initiatives and HCP-facing field materials.
- Partner closely with field sales team to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives.
- Develop all peer-to-peer promotional materials, including programming decks, P2P videos, etc.
- Coordinate competitive intelligence and appropriate response plan.
- Bachelor's degree required; MBA preferred.
- 3+ years of broad Commercial experience with marketing experience preferred in the pharmaceutical or biotechnology industry or equivalent.
- Proven track record of career progression and success.
- Ability to deliver results in a fast-paced environment and roll-up your sleeves culture. A self-starter who functions well both independently and within a team.
- Excellent communication/coordination/interpersonal skills, including the ability to effectively write and deliver presentations to senior management and customers.
- Proven ability to manage multiple projects and priorities to meet deadlines.
- Demonstrated ability to lead multiple cross-functional teams and influence without authority.
- Ability to make astute decisions and adapt with agility as more information becomes available.
- Ability to think innovatively in terms of engaging with customers and meeting their needs.
- Experience within neurology and/or specialty markets.
- Field Sales experience a plus.
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