Digital Marketing Operations Director

16 hours ago

Cambridge, Massachusetts, United States Biogen Full time
About This Role

We are seeking a highly skilled Associate Director of Marketing Operations Digital Production to join our North American Marketing Operations team. As a critical partner to Biogen's US marketing teams, you will be accountable for the execution of digital marketing tactics with a focus on Web and Email development in support of multiple Therapeutic Areas, and Biosimilars.

Key Responsibilities
  • Lead the execution and optimization of brand and segment-level omnichannel campaigns across varied customer groups (HCP, Consumer/Patient, Caregiver, etc.).
  • Lead the delivery of on-time, on-budget, and accurate deployment of web and email tactics.
  • Serve as the Marketing Operations cross-functional business partner during annual planning.
  • Work with marketing teams and creative agencies to deliver best practice web and email execution for high impact.
  • Identify new Omnichannel capabilities and services, develop business cases in support of these ideas to gain organizational alignment and funding and lead launches of capabilities.
Requirements
  • Minimum of 5 years multichannel/omnichannel marketing strategy, campaign planning, campaign execution, or related experience.
  • People Management experience.
  • Pharma/Biotech digital marketing experience.
  • Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence.
  • Deep understanding of omnichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, mobile apps and digital sales aids.
  • Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize the value of marketing investment.
  • Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics.
  • Excellent communication skills and successful cross-functional experience in a highly matrixed organization.
What We Offer

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

We are an E-Verify Employer in the United States and are committed to equal employment opportunity without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

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