Neuromuscular HCP Marketing Lead

4 weeks ago


Cambridge, Massachusetts, United States Takeda Full time
About the Role

We are seeking a highly skilled Neuromuscular HCP Marketing Lead to join our team at Takeda Pharmaceutical in Cambridge, MA. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our Immunoglobulins portfolio in MMN and CIDP.

Key Responsibilities
  • Define the HCP marketing strategy for the Immunoglobulins portfolio in MMN and CIDP
  • Manage and develop the HCP marketing team and motivate them to achieve results
  • Anticipate market changes and dynamics in customer expectations and strategize to guide the company to live up to those expectations in the fast-evolving competitive landscape
  • Responsible for the HCP annual brand planning and agency coordination through tactical planning
  • Lead the HCP team through the development of all branded promotional materials, tools, and activities for HCPs and manage PRT reviews
  • Responsible for the planning, content coordination, and output of the Sales & Marketing Council recurrent meetings to ensure the appropriate collaboration and alignment between Marketing and Sales
  • Represent the main point of contact for Sales RBDs and collaborate with them to ensure the optimum execution of Marketing Strategy
  • Lead the HCP marketing team to ensure Takeda's presence at major Neuromuscular Congresses
  • Responsible for P2P content development and execution in collaboration with the Franchise Customer Engagement Team
  • Coordinate the Marketing Team to ensure regular alignment calls with the TLL Team and collect insights from the Field in a structured way
  • Proactively analyze insights and data to define new workstream needs and work in collaboration with the cross-functional team to find solutions or define strategic implications
  • Budget management (including purchase orders submission, OPEX tracker, accruals management, etc.)
Requirements
  • Bachelor's degree required; MBA or advanced degree preferred
  • 7+ years of marketing experience with a demonstrated record of success
  • 9+ years pharmaceutical industry or related experience with knowledge in Rare Diseases/Neurology or Neuroscience
  • Experience in leading Strategic/Brand Plan development
  • Sales or Sales management experience in the United States
  • Global Marketing experience
  • Ability to successfully manage and navigate through PRT/CMLR processes
  • Comprehensive understanding of the US Healthcare system and distribution channels across institutions and specialty pharmacies


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