Neuromuscular HCP Marketing Lead
4 weeks ago
We are seeking a highly skilled Neuromuscular HCP Marketing Lead to join our team at Takeda Pharmaceutical in Cambridge, MA. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our Immunoglobulins portfolio in MMN and CIDP.
Key Responsibilities- Define the HCP marketing strategy for the Immunoglobulins portfolio in MMN and CIDP
- Manage and develop the HCP marketing team and motivate them to achieve results
- Anticipate market changes and dynamics in customer expectations and strategize to guide the company to live up to those expectations in the fast-evolving competitive landscape
- Responsible for the HCP annual brand planning and agency coordination through tactical planning
- Lead the HCP team through the development of all branded promotional materials, tools, and activities for HCPs and manage PRT reviews
- Responsible for the planning, content coordination, and output of the Sales & Marketing Council recurrent meetings to ensure the appropriate collaboration and alignment between Marketing and Sales
- Represent the main point of contact for Sales RBDs and collaborate with them to ensure the optimum execution of Marketing Strategy
- Lead the HCP marketing team to ensure Takeda's presence at major Neuromuscular Congresses
- Responsible for P2P content development and execution in collaboration with the Franchise Customer Engagement Team
- Coordinate the Marketing Team to ensure regular alignment calls with the TLL Team and collect insights from the Field in a structured way
- Proactively analyze insights and data to define new workstream needs and work in collaboration with the cross-functional team to find solutions or define strategic implications
- Budget management (including purchase orders submission, OPEX tracker, accruals management, etc.)
- Bachelor's degree required; MBA or advanced degree preferred
- 7+ years of marketing experience with a demonstrated record of success
- 9+ years pharmaceutical industry or related experience with knowledge in Rare Diseases/Neurology or Neuroscience
- Experience in leading Strategic/Brand Plan development
- Sales or Sales management experience in the United States
- Global Marketing experience
- Ability to successfully manage and navigate through PRT/CMLR processes
- Comprehensive understanding of the US Healthcare system and distribution channels across institutions and specialty pharmacies
-
Senior Manager, HCP Marketing Lead
4 weeks ago
Cambridge, Massachusetts, United States Biogen Full timeJob OverviewWe are seeking a highly skilled Senior Manager, HCP Marketing to lead our HCP engagement activities and initiatives. This role will focus on building and executing omnichannel programs to drive a successful product launch and brand growth.Key ResponsibilitiesDevelop and execute strategic HCP marketing initiatives to drive product adoption and...
-
Senior Marketing Manager, HCP
1 month ago
Cambridge, Massachusetts, United States Biogen Full timeAbout This RoleAs a Senior Manager, HCP Marketing, you will be responsible for building and leading HCP engagement activities and initiatives, including key omnichannel programs, for a recently launched product in the Postpartum Depression market. You will focus on enabling branded HCP engagement opportunities and disease state education through well-planned...
-
Senior Manager, HCP Marketing Specialist
3 weeks ago
Cambridge, Massachusetts, United States Biogen Full timeJob OverviewThe Senior Manager, HCP Marketing position at Biogen offers an extraordinary opportunity to join a growing and evolving rare disease franchise in a therapeutic area with high unmet needs. This role is responsible for building and leading HCP engagement activities, including congress and peer-to-peer strategy. The ideal candidate would have...
-
Cambridge, Massachusetts, United States Takeda Pharmaceuticals Full timeAbout the RoleThe Associate Director, PI HCP Marketing will lead all nonpersonal and digital promotion efforts for Takeda's primary immunodeficiency (PI) portfolio and serve as the marketing lead for new therapy and device launches.This role will also lead marketing efforts for new products, indications, and devices, in close partnership with other marketing...
-
Marketing Director, Social Media
3 weeks ago
Cambridge, Massachusetts, United States Biogen Full timeAbout the RoleWe are seeking a highly skilled and innovative Associate Director, Marketing - Social Media to lead our social media strategies for Rare Diseases. This role will be responsible for developing and executing social media campaigns that drive engagement and reach for HCPs, patients, and families.The ideal candidate will have a proven track record...
-
Payer Channel Marketing Senior Manager
3 weeks ago
Cambridge, Massachusetts, United States Biogen Full timeThe Senior Manager, Payer Channel Marketing - Rare Disease is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our neuromuscular degeneration franchise.Key responsibilities include aligning brand strategy with market access and reimbursement priorities, ensuring optimal access and...
-
Marketing Lead
4 weeks ago
Cambridge, Massachusetts, United States Harvard University Full timeJob SummaryThe Harvard Graduate School of Education (HGSE) is seeking a skilled Marketing Lead to join our team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to achieve vital enrollment targets for a portfolio of 20+ professional development programs.Our ideal candidate will...
-
Cambridge, Massachusetts, United States Biogen Full timeJob SummaryThis role is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our neuromuscular degeneration franchise. The Senior Manager, Payer Channel Marketing will serve as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of...
-
Domain Lead
1 month ago
Cambridge, Massachusetts, United States Takeda Pharmaceutical Company Ltd Full timeJob DescriptionAs a Domain Lead - Strategic Data Governance, you will be responsible for driving and providing direction to HCP/HCO domain data strategy and operations across the organization. You will partner with Takeda leadership and external partners in building the roadmap for master data management for this domain, elevating business value.Key...
-
Strategic Marketing Lead
4 weeks ago
Cambridge, Massachusetts, United States Akamai Full timeDrive Growth with Data-Driven MarketingAkamai is seeking a seasoned Field Marketing Manager to lead our Growth Americas Marketing team in designing and executing account-based marketing programs that drive strategic new customer revenue and achieve business growth targets.As a key member of our team, you will partner with the sales organization to develop...
-
Cambridge, Massachusetts, United States AAPC Full timeAbout the RoleThe Associate Director, Global Medical Communications is a dynamic, strategic role within Global Medical Affairs that collaborates with cross-functional partners to oversee one or more disease areas / assets on a Global level. This role is responsible for the strategic co-development and execution of medical communication plans encompassing...
-
Scientific Medical Communications Lead
4 weeks ago
Cambridge, Massachusetts, United States Matlen Silver Full timeJob SummaryWe are seeking a highly skilled Scientific Medical Communications Lead to join our team at Matlen Silver. As a key member of our Global Medical Immunology team, you will play a critical role in developing and executing medical communications & education plans for dupilumab.Main ResponsibilitiesLead cross-functional medical communication/education...
-
Cambridge, Massachusetts, United States Ipsen Pharma Full timeJob Title: Senior Product Manager, Neuroscience MarketingJob Summary:We are seeking a highly skilled Senior Product Manager to lead our Neuroscience Marketing team. The successful candidate will be responsible for developing and executing marketing strategies to drive customer conversion and achieve near-term revenue goals.Main Responsibilities:Brand...
-
Cambridge, Massachusetts, United States Philips North America Full timeJob Title: Director of Product Marketing, Healthcare InformaticsJob DescriptionAs the Director of Product Marketing, Healthcare Informatics, you will lead new product launches and shift our go-to-market strategy to a SaaS-focused approach. Collaborate with product management to harmonize and innovate business models, and position our radiology informatics as...
-
Customer Experience Enablement Lead
4 weeks ago
Cambridge, Massachusetts, United States Takeda Full timeJob DescriptionAs a Customer Experience Enablement Lead at Takeda, you will be responsible for driving the planning, design, development, testing, and release of global products through our Customer Experience Enterprise Platform. This role requires a deep understanding of customer needs, technical expertise, and strong leadership skills to enable the...
-
Scientific Communications Specialist
4 weeks ago
Cambridge, Massachusetts, United States Integrated Resources, Inc ( IRI ) Full timeJob SummaryThis role reports into the Global Scientific Communications team within Global Medical Immunology, which is part of Sanofi's Specialty Care organization. Our Medical function serves as a key strategic partner with commercial, regulatory, clinical, and market access on therapeutic solutions to support patients' needs.Main ResponsibilitiesLeading...
-
Associate Director, Rare Disease Marketing Lead
4 weeks ago
Cambridge, Massachusetts, United States Ipsen Pharma Full timeJob Title: Associate Director, Rare Disease Marketing LeadJob Summary: We are seeking a highly skilled Associate Director, Rare Disease Marketing Lead to join our team at Ipsen Pharma. This key role will be responsible for leading US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals. The successful...
-
Associate Director, Rare Disease Marketing Lead
4 weeks ago
Cambridge, Massachusetts, United States Ipsen Pharma Full timeJob Title: Associate Director, Rare Disease Marketing LeadAbout the Role:The Associate Director, Rare Disease Marketing Lead will be a key member of the Rare Disease Business Unit (RDBU) Commercial Team at Ipsen Biopharmaceuticals Inc. This role will report to the Iqirvo Brand Lead and will be responsible for leading US marketing initiatives and key...
-
Medical Director
4 weeks ago
Cambridge, Massachusetts, United States AbbVie Full timeJob Title: Medical Director - Neuroscience/PsychiatryAbbVie is seeking a highly skilled Medical Director to lead our Neuroscience/Psychiatry team. As a key member of our Medical Affairs department, you will be responsible for providing strategic medical input into core brand strategies and supporting medical/marketing activities.Key Responsibilities:Provides...
-
Marketing Director
4 weeks ago
Cambridge, Massachusetts, United States ACROBiosystems Full timeJob OverviewACROBiosystems is a leading developer of recombinant proteins and critical reagents/assays for drug development and clinical applications. We are seeking a Marketing Manager to lead our marketing efforts and drive business growth.The ideal candidate will have a proven track record in marketing and a strong understanding of the...