Senior Marketing Manager, HCP
3 days ago
As a Senior Manager, HCP Marketing, you will be responsible for building and leading HCP engagement activities and initiatives, including key omnichannel programs, for a recently launched product in the Postpartum Depression market. You will focus on enabling branded HCP engagement opportunities and disease state education through well-planned and executable tactics across the customer ecosystem.
Key Responsibilities- Ensure specific HCP initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget, and in accordance with all regulatory/legal requirements.
- Cultivate strong relationships with field force, cross-functional partners, alliance partners, and all agencies. Manage relationships with agencies to ensure expected deliverables are met.
- Lead HCP marketing initiatives in close collaboration with other key functional partners.
- Oversee strategic HCP initiatives aimed at driving a successful product launch and brand growth.
- Create and deliver HCP messaging, ensuring alignment with strategy and complementary to other key audience engagement plans.
- Build integrated roadmaps to support brand plans and help manage and prioritize tactics across workstreams.
- Collaborate with multiple functional groups across the organization, including Omnichannel Excellence, Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, and Medical.
- Manage materials, projects, and resources through the internal review committee process (MLR).
- Manage multiple agency partners, including management of associated budgets and operations.
- Bachelor's degree required; MBA preferred.
- 5+ years marketing experience in the pharmaceutical and/or biotechnology industry or equivalent.
- Proven track record of career progression and success.
- Ability to deliver results in a fast-paced environment and roll-up your sleeves culture. A self-starter who functions well both independently and within a team.
- Excellent communication/coordination/interpersonal skills, including the ability to effectively write and deliver presentations to senior management and customers.
- Proven ability to manage multiple projects and priorities to meet deadlines.
- Demonstrated ability to lead multiple cross-functional teams and influence without authority.
- Experience within Women's Health, Psychiatry, and/or Primary Care.
- Prior product launch experience.
- Experience working with an alliance partner.
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission.
Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
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