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Associate Director, Marketing

2 months ago


Cambridge, Massachusetts, United States Biogen Full time
About This Role

We are seeking a highly skilled Associate Director, Marketing to lead our social media efforts for Rare Disease, specifically Friedreich Ataxia (FA). This role will be a critical part of our North American Organization, driving innovative social media engagement initiatives for HCPs, patients, and families.

The ideal candidate will have a proven track record of planning and delivering social media engagement strategies at launch and across the product life cycle. They will be responsible for developing and executing social media strategies, serving as a social media subject matter expert, and delivering compelling campaigns based on business scenarios and customer insights.

Key Responsibilities
  • Develop and execute social media strategy for FA within the Rare Disease Franchise
  • Deliver on social media display advertising utilizing paid, owned, and earned approaches
  • Develop and lead social media influencer strategy (HCP and Patient)
  • Define critical metrics and implement appropriate Social Listening tracking aligned to FA strategies
  • Collaborate with Advocacy, Corporate Communication, and other relevant stakeholders
  • Participate in social media governance and develop policies and procedures to ensure compliance
  • Participate in external industry events and stay up-to-date with innovative social media trends and practices
Requirements
  • Bachelor's Degree required; MBA preferred
  • 7+ years of pharma or biotech commercial experience; 5+ years of social media marketing experience
  • Proven track record of planning and delivering social media engagement strategies
  • Specific technical experiences in social media management platforms, digital channels governance, and operation
  • Expertise in making key business choices and leading implementation across the matrix
About Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills.

We are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.