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Senior Manager, HCP Marketing Specialist
2 months ago
About the Role:
The Senior Manager, HCP Marketing position offers an exciting opportunity to join Biogen's growing rare disease franchise in a therapeutic area with high unmet needs. This role will be responsible for building and leading HCP engagement activities, including congress and peer-to-peer strategy.
Key Responsibilities:
- Develop and execute HCP congress strategy and marketing initiatives in collaboration with cross-functional partners.
- Ensure effective execution of HCP initiatives, including marketing programs and campaigns, within budget and regulatory requirements.
- Cultivate strong relationships with field force, cross-functional partners, and marketing agencies.
- Manage materials, projects, and resources through the internal review committee process.
- Lead development of peer-to-peer marketing initiatives, including Medical Expert videos, symposium content development, and national webinar/broadcasts.
- Partner with medical and customer market insights teams to lead and manage HCP advisory boards, gaining valuable insights for the brand.
Requirements:
- Bachelor's degree required; MBA preferred.
- 5+ years pharma and/or biotech commercial experience; minimum 2 years marketing.
- Excellent communication, coordination, and interpersonal skills, including the ability to effectively write and deliver presentations to senior management and customers.
Preferred Skills:
- Experience within rare disease.
- Field Sales experience a plus.
- Previous congress and/or peer-to-peer responsibilities a plus.
About Biogen:
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission.
Our Commitment to Diversity and Inclusion:
We are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.