Associate Director, Marketing Operations Digital Strategy

4 days ago

Cambridge, Massachusetts, United States Biogen Full time
About This Role

As a critical partner to Biogen's US marketing teams, you will be accountable for the execution of digital marketing tactics with a focus on Web and Email development in support of multiple Therapeutic Areas, and Biosimilars. You will act as a thought partner with the US marketing launch team & agency of record in developing, evolving and pulling through the web site and email execution of the omnichannel plans.

Key Responsibilities
  • Lead the execution and optimization of brand and segment-level omnichannel campaigns across varied customer groups (HCP, Consumer/Patient, Caregiver, etc.).
  • Lead the delivery of on-time, on-budget, and accurate deployment of web and email tactics.
  • Serve as the Marketing Operations cross-functional business partner during annual planning.
  • Work with marketing teams and creative agencies to deliver best practice web and email execution for high impact.
  • Identify new Omnichannel capabilities and services, develop business cases in support of these ideas to gain organizational alignment and funding and lead launches of capabilities.
What You'll Bring
  • Minimum of 5 years multichannel/omnichannel marketing strategy, campaign planning, campaign execution, or related experience.
  • People Management experience.
  • Pharma/Biotech digital marketing experience.
  • Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence.
  • Deep understanding of omnichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, mobile apps and digital sales aids.
  • Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize the value of marketing investment.
  • Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics.
  • Excellent communication skills and successful cross-functional experience in a highly matrixed organization.
Education
  • BA/BS required.
  • MBA or other related graduate degree preferred.
About Biogen

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

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