Marketing Strategist
1 month ago
About the Role:
TransUnion is seeking a seasoned Marketing Strategist to lead the development of marketing and campaign plans that drive growth in our B2B businesses. As a skilled facilitator and collaborator, you will work closely with marketing partners to understand business objectives, translate them into marketing goals, and KPIs. You will also manage a holistic global marketing calendar, recognize patterns, duplication, and opportunities for efficiency by combining marketing activities and versioning for segmented audiences.
Key Responsibilities:
- Develop collaborative processes for marketing and campaign planning that leverage the skills of other marketing leaders throughout the organization.
- Manage a holistic global marketing calendar; recognize patterns, duplication, and opportunities for efficiency by combining marketing activities and versioning for segmented audiences.
- Work closely with marketing partners to understand business objectives, translate into marketing goals and KPIs.
- Lead internal strategic planning engagements – sometimes to build multi-year plans, sometimes to develop detailed campaign flows and strategies.
- Socialize marketing strategies with stakeholders, securing alignment and agreement.
- Teach, train, and lead marketers on strategic marketing planning and campaign planning best-practices.
- Collaborate with channel and media partners, content strategists, creative strategists, and marketing planners to develop multi-year marketing plans, and short-term campaign strategies that drive growth.
- Ask tough questions, challenge the status quo, and up-level our strategic thinking.
- Stay informed about industry trends, competitive landscape, and emerging technologies to inform creative strategies and approaches.
About TransUnion:
TransUnion is a leading global information and risk management company that provides innovative solutions to help businesses and individuals make informed decisions. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law.
Benefits:
TransUnion provides flexible benefits, including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional parental leave, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
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