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Digital Marketing Strategist

2 months ago

Chicago, Illinois, United States Riverside Insights Full time
Job Title: Digital Marketing Specialist

At Riverside Insights, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for executing our digital marketing strategy across multiple channels, including web, email, social media, and paid advertising.

Key Responsibilities:
  • Develop and execute multi-channel campaigns to drive engagement and conversions.
  • Manage and optimize email campaigns, social media, and paid advertising efforts to improve ROI.
  • Collaborate with cross-functional teams to develop targeted content and maintain a consistent digital presence.
  • Analyze campaign performance and email health benchmarks to determine effectiveness.
  • Establish and maintain monthly marketing team reporting to track and communicate Month-over-Month performance metrics.
  • Utilize social media analytics tools to track performance metrics and improve social media engagement.
  • Develop and execute paid ad campaigns across platforms (Google Ads, Facebook Ads, LinkedIn Ads).
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of experience in digital marketing, with a focus on developing and executing multi-channel campaigns.
  • Proven track record of managing and optimizing email campaigns, social media, and paid advertising efforts to drive engagement and conversions.
  • At least 1+ year of experience within the K-12 Education market.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools.
  • Strong background in data analysis and reporting, with the ability to derive insights from campaign performance metrics.
  • Proficiency in using analytics tools such as Google Analytics, HubSpot, and social media analytics platforms.
  • Expertise in SEO, SEM, PPC, and paid social media strategies.
  • Strong understanding of A/B testing, conversion rate optimization, and lead nurturing tactics.
  • Familiarity with content management systems (CMS) and email marketing platforms.
Benefits:
  • Medical, Dental, and Vision plans.
  • Company paid basic life and AD&D insurance.
  • Company paid short-term and long-term disability.
  • Supplemental life insurance options.
  • Company paid Employee Assistance Program (EAP).
  • Retirement plan with discretionary company matching.
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Premium subscription to Calm for employee and dependents.
  • Company paid time off (PTO).
  • 13 named holidays, 2 floating holidays, and 4 early-release half days.
  • Flexible work arrangements.
  • Work-from-home expense reimbursement.
  • Tuition Reimbursement Program.
  • Company orientation and 30/60/90 Day Onboarding.

Riverside Insights is an Equal-opportunity Employer: We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our Commitment to Diversity & Inclusion: At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.