Paid Media Strategist

4 days ago


Chicago, Illinois, United States LMG Staffing Solutions Full time
Job Description:

We are seeking a highly skilled Paid Media Strategist to join our team at LMG Staffing Solutions. This is a unique opportunity to work with a variety of clients, developing and implementing paid search, paid social, and display marketing strategies.

Key Responsibilities:
  • Lead and maintain client accounts, continuously optimizing performance
  • Demonstrate a deep understanding of clients' goals and business objectives
  • Create decks to report on campaign performance and effectively present to clients
  • Provide internal and external reporting on project status and goal progress
  • Identify additional growth opportunities in other marketing channels
  • Develop, implement, and manage paid search, paid social, and display marketing strategies
  • Use campaign data to recommend optimizations and improve overall campaign performance
Data Analysis and Optimization:
  • Extract insights from campaign data, identify trends, and provide proactive recommendations
  • Utilize Google, Bing, and Social Search Marketing tools as well as additional 3rd party software to develop new campaigns and edit existing ones
  • Continuously manage and adjust campaign budget allocation
  • Develop search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting
Requirements:
  • Bachelor's Degree
  • 3 years of Paid Media experience at a digital marketing agency
Compensation and Benefits:
  • Estimated annual salary: $90,000 - $110,000 based on location and industry standards
  • Medical, Dental, Vision, Short-Term Disability, and Life insurance
  • 401(k) plus match, to help plan for your future
  • Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days
  • Flexible Fridays
  • Option to work completely remote
  • Access to senior management and mentoring opportunities


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