Brand Marketing Lead

2 weeks ago

Brooklyn, New York, United States Goodwill Industries Of Greater New York Full time
Job Overview

Position: Marketing Manager

Reports To: Senior Vice President, Development, Marketing & Communications

Location: Brooklyn, NY

Key Responsibilities:

The Marketing Manager will play a pivotal role within Goodwill's Marketing division, reporting directly to the SVP of Development, Marketing, and Communications. This position is ideal for a creative and results-oriented marketing professional who is passionate about sustainability and committed to enhancing employment opportunities.

The successful candidate will possess exceptional organizational skills and a results-driven mindset, with a strong ability to communicate effectively in both written and verbal forms. The Marketing Manager will be responsible for:

  • Collaborating with internal teams to devise and execute marketing strategies that align with organizational objectives.
  • Creating marketing campaigns with defined goals and metrics, and analyzing data to refine strategies.
  • Overseeing social media initiatives, including the development of a comprehensive social media calendar and engaging content.
  • Managing the relationship with website consultants to ensure that online content is relevant and meets audience needs.
  • Coordinating email marketing efforts, including content creation and audience segmentation.
  • Partnering with the Donated Retail Goods team to address retail marketing requirements.
  • Supervising the creation and distribution of marketing materials for retail initiatives.
  • Monitoring and reporting on marketing analytics, including return on investment and shopper feedback.
  • Developing print and digital content for various external stakeholders, ensuring clarity and brand consistency.
  • Managing vendor relationships and ensuring adherence to budgetary constraints.
  • Maintaining a project and budget tracker to align with annual goals.
  • Providing support for special projects as necessary.

Qualifications:

  • 3-5 years of experience in marketing, preferably in diverse channels or smaller organizations.
  • Exceptional written and verbal communication skills, with a talent for creating concise content.
  • Proven success in utilizing various marketing channels to achieve broader objectives.
  • Experience with online marketing, social media, and email platforms.
  • Strong storytelling abilities to effectively convey Goodwill's mission across multiple platforms.
  • Excellent organizational skills, a collaborative spirit, and a keen attention to detail.
  • Ability to manage multiple priorities and maintain high-quality work in a fast-paced environment.
  • Experience in building systems for data collection and analysis.
  • Willingness to travel as needed.
  • Experience in managing external vendors.
  • A genuine enthusiasm for Goodwill's mission.

  • Brand Marketing Strategist

    2 weeks ago

    Brooklyn, New York, United States Central Amusement International Inc. Full time

    Job OverviewPosition: Marketing ManagerCompany: Central Amusement International Inc.Location: Coney IslandWork Schedule: On-site during peak season and hybrid/remote during off-peak seasonRole SummaryAre you passionate about crafting compelling narratives and driving engagement for a renowned entertainment venue? We are seeking a dynamic Marketing Manager to...

  • Marketing Strategy Director

    5 days ago

    Brooklyn, New York, United States Red Antler Full time

    About the RoleWe are seeking an experienced and visionary Marketing Strategy Director to lead the development and execution of innovative marketing strategies for our diverse range of clients at different stages of growth.Key ResponsibilitiesDevelop Comprehensive Marketing Strategies: Align with clients' business goals and brand vision, overseeing the...

  • Experienced Brand Marketing Strategist

    2 weeks ago

    Brooklyn, New York, United States Two Trees Management Co. Full time

    Two Trees Management Co. is seeking a Senior Brand Marketing Manager to enhance their marketing initiatives. This role is ideal for individuals with a strong interest in real estate and a solid background in marketing. Below are the key responsibilities and qualifications for this position.Company Overview:Two Trees Management Co. is a prominent family-owned...

  • Marketing & Brand Manager - Entry Level

    2 months ago

    Brooklyn, New York, United States Crosstown Solutions Inc. Full time

    Are you seeking growth opportunities and eager to expand your knowledge? Crosstown Solutions is offering a position in marketing and brand management that could help you achieve your career objectives. We are searching for individuals interested in receiving specialized training in brand management. Our entry-level Marketing & Brand Manager role is an ideal...

  • Creative Brand Manager

    3 weeks ago

    Brooklyn, New York, United States Uncommon Goods Full time

    Uncommon Goods partners with independent makers and small businesses to offer a wide, constantly evolving assortment of original, creative products. We are built on better business practices and committed to having a positive impact. Learn more here. The best part of Uncommon Goods is us—our team. We've been around for over 20 years because of all the...

  • Marketing Manager

    3 weeks ago

    Brooklyn, New York, United States DAYBREAKER Full time

    ABOUT THE OPPORTUNITY:Daybreaker, the morning dance movement with 500K community members in 30 cities around the world and now online, is seeking an experienced performance marketing leader to improve, grow, and lead our marketing team. This is a growth and performance based marketing role and prior experience in leadership growth marketing experience is a...

  • Brand Engagement Representative

    2 weeks ago

    Brooklyn, New York, United States Congo Brands Full time

    Job Overview Company Profile: Congo Brands stands at the forefront of the health and wellness industry, focusing on premium supplements, nutritious snacks, hydration solutions, and energizing beverages. We collaborate with prominent influencers to grasp consumer preferences and deliver top-tier products. Our portfolio features renowned brands such as Alani...

  • Marketing Strategist

    4 days ago

    Brooklyn, New York, United States True Care Full time

    Job SummaryTrue Care is seeking a highly skilled Marketing Specialist to implement and execute strategic marketing initiatives that drive business growth and customer engagement. As a key member of our marketing team, you will be responsible for developing and executing comprehensive campaign development, lead generation, and market analysis to ensure...

  • Director, Growth Marketing Strategist

    2 days ago

    Brooklyn, New York, United States Jhlin Full time

    About JhlinJhlin is a leading American Sportswear and Accessories brand headquartered in New York. We are known for being "local and loyal", building meaningful relationships within each community and providing customers with highly personalized service. Our company culture is built on a "Culture of Kindness" that creates an environment with respect,...

  • Creative Lead

    2 weeks ago

    Brooklyn, New York, United States Brilliant Earth Full time

    Position OverviewAs the Creative Lead at Brilliant Earth, you will work in close collaboration with the Creative Director and the marketing team to design, guide, and implement cohesive digital marketing strategies. Your role will encompass the full customer experience, from website aesthetics and email outreach to paid advertising and organic social media...

  • Marketing Specialist

    2 weeks ago

    Brooklyn, New York, United States Brooklyn Brew Shop Full time

    Are you passionate about culinary arts and innovative marketing? If you thrive in a creative environment where you can combine your love for food with strategic marketing initiatives, we have an exciting opportunity for you. About Us: We are a dynamic food startup dedicated to inspiring individuals to create a variety of delicious products at home. Our...

  • Creative Lead

    2 weeks ago

    Brooklyn, New York, United States Brilliant Earth Full time

    Position Overview:As the Creative Lead at Brilliant Earth, you will work in close partnership with the Creative Director and the wider marketing team to envision, guide, and implement cohesive digital marketing initiatives. Your responsibilities will span the entire customer experience—from website aesthetics and email outreach to paid advertising and...

  • Head of Marketing Growth Strategies

    2 weeks ago

    Brooklyn, New York, United States The Ladders Full time

    Why The Ladders?The Ladders is a premier career destination that connects professionals with opportunities that align with their aspirations. Our mission is to empower job seekers by providing them with the tools and resources necessary to navigate their career paths effectively. We pride ourselves on fostering a supportive environment that emphasizes...

  • Head of Growth Marketing

    1 week ago

    Brooklyn, New York, United States J McLaughlin Full time

    Job OverviewWhy Choose J.McLaughlin?Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin is dedicated to establishing an American Sportswear brand that embodies two essential elements: timeless apparel with contemporary relevance and a retail atmosphere that feels like home. Our brand prioritizes style over fleeting trends, focusing on...

  • Influencer Marketing Coordinator

    2 weeks ago

    Brooklyn, New York, United States PROSE Full time

    Company OverviewAt Prose, we believe in the power of personalization in beauty. Our mission is to deliver customized haircare and skincare solutions tailored to each individual, supported by clinical results and a multitude of positive product reviews. We utilize an extensive consultation process that considers over 80 factors, ensuring that every formula is...

  • Vice President, HNW Card Marketing, Communications and Acquisition

    1 month ago

    Brooklyn, New York, United States JPMorganChase Full time

    Job Description Job Description We are looking for smart, dynamic talent to join the High Net Worth (HNW) Card Marketing team, focusing on driving growth and delivering on the product vision for our HNW client segment and the J.P. Morgan Reserve card portfolio. This role will be responsible for overseeing our card product marketing, communications, and...

  • Marketing Specialist for Food Innovation

    1 week ago

    Brooklyn, New York, United States FarmSteady Brooklyn Brew Shop Full time

    Position Overview:Are you passionate about culinary arts, fermentation, and innovative cooking? Do you possess a blend of creativity and marketing expertise, capable of crafting engaging campaigns, captivating content, and fruitful collaborations? If you thrive in a dynamic environment where you can both create and manage, we have an exciting opportunity for...

  • Marketing Specialist for Food Innovation

    2 weeks ago

    Brooklyn, New York, United States FarmSteady Brooklyn Brew Shop Full time

    Position Overview:Are you passionate about culinary arts, fermentation, and innovative cooking? Do you possess a blend of creativity and marketing expertise, eager to craft engaging campaigns, captivating content, and dynamic partnerships? If you thrive in a fast-paced environment, balancing asset creation with project management, this role may be ideal for...

  • Vice President, Client Success Team Lead

    2 months ago

    Brooklyn, New York, United States JPMorganChase Full time

    Job Description Chase Media Solutions harnesses the power of Chase to help brands connect more meaningfully with 80 million Chase customers. Our transaction-based marketing platform leverages first-party data to expertly match businesses with audiences, inspiring valuable relationships that last through the Chase Offers program. As part of Offers & Shopping...

  • Marketing Specialist for Food Innovation

    1 week ago

    Brooklyn, New York, United States FarmSteady Brooklyn Brew Shop Full time

    Position Overview:Are you passionate about culinary arts, fermentation, and innovative cooking projects? Do you possess a blend of creativity and marketing expertise, eager to craft engaging campaigns, captivating content, and strategic partnerships? If you thrive in both hands-on asset creation and overseeing project timelines and freelancers, this role...