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Marketing Strategy Director

2 months ago

Brooklyn, New York, United States Red Antler Full time
About the Role

We are seeking an experienced and visionary Marketing Strategy Director to lead the development and execution of innovative marketing strategies for our diverse range of clients at different stages of growth.

Key Responsibilities
  • Develop Comprehensive Marketing Strategies: Align with clients' business goals and brand vision, overseeing the strategic planning process and serving as the primary strategic advisor for key clients.
  • Build and Maintain Strong Client Relationships: Ensure clear communication and alignment on strategic objectives and deliverables, presenting strategic plans, campaign results, and performance insights to clients.
  • Collaborate with Creative and Account Teams: Ensure seamless execution of marketing strategies across all channels and support marketing team members with campaign or in-market client work.
  • Lead Agency Leadership Team: Generate excitement and enthusiasm for in-market client work, foster a collaborative environment that encourages sharing ideas and best practices across disciplines, and mentor other strategists on the team.
  • Measure Campaign Success: Work with our digital marketing partner agency to analyze campaign data and consumer behavior insights to identify opportunities for optimization and improvement.
  • Support New Business Efforts: Participate in pitch processes, create compelling proposals and presentations, and help identify new opportunities for expanding client relationships and service offerings.
  • Stay Ahead of Industry Trends: Continuously refine and innovate marketing strategies relevant to our clients by staying abreast of emerging technologies and market shifts.
Requirements
  • 7-10 Years of Experience: In marketing or go-to-market strategy, preferably within a creative or media agency setting.
  • Strong Analytical and Strategic Thinking: Develop and implement data-driven marketing strategies, with a proven track record of delivering successful marketing outcomes for creative work.
  • Excellent Communication and Leadership Skills: Articulate complex ideas to diverse audiences, inspire and motivate cross-functional teams, and advocate for best-in-class creative work.
  • Digital Marketing Expertise: Highly knowledgeable of different digital marketing tools and platforms, with a strong understanding of the digital landscape and media landscape.
  • Passion for Innovation: A creative problem solver with a passion for innovation in marketing and branding, able to use various tools and mediums to maximize client success at every business stage.