Brand Marketing Strategist

2 weeks ago


Brooklyn, New York, United States Central Amusement International Inc. Full time
Job Overview

Position: Marketing Manager

Company: Central Amusement International Inc.

Location: Coney Island

Work Schedule: On-site during peak season and hybrid/remote during off-peak season

Role Summary

Are you passionate about crafting compelling narratives and driving engagement for a renowned entertainment venue? We are seeking a dynamic Marketing Manager to spearhead innovative and analytical marketing initiatives for our amusement park.

Key Responsibilities
  • Enhance and elevate brand visibility and recognition.
  • Design and implement comprehensive marketing strategies aimed at boosting visitor attendance.
  • Oversee the Marketing Department and manage associated budgets.
  • Lead the ideation, planning, and execution of events and programming.
  • Ensure effective communication within the park and manage all outgoing marketing materials.
  • Direct media buying efforts and maintain the integrity of marketing data across digital platforms.
  • Collaborate with external PR and creative agencies to coordinate public relations and advertising campaigns.
  • Analyze campaign performance against established objectives and metrics.
  • Supervise on-site photo and video projects.
  • Evaluate sponsorship proposals and manage donation initiatives.
  • Support cross-departmental collaboration with Sales and Food & Beverage teams.
  • Continuously seek innovative marketing solutions and maintain professional development through industry events.
  • Fulfill additional responsibilities as required by the Marketing Manager role.
Qualifications
  • Proven enthusiasm, creativity, and a positive attitude.
  • Strong teamwork and a commitment to continuous improvement.
  • Minimum of 5 years of experience in a marketing management role.
  • Bachelor's Degree in Marketing, Communication, or a related field.
  • Experience in integrated marketing and copy editing.
  • Proficient in Microsoft Office, Salesforce, marketing automation tools, social media platforms, Google Ads, Google Analytics, and SEO.
  • Flexibility to work weekends as required by the nature of the amusement park industry.
Compensation and Benefits

Salary: Competitive annual salary

Benefits: Comprehensive health, dental, and vision insurance, life insurance, disability coverage, retirement plans, and employee parking.

Paid Time Off: Includes holidays, vacation, personal days, and sick leave.



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