Brand Marketing Strategist
2 weeks ago
Position: Marketing Manager
Company: Central Amusement International Inc.
Location: Coney Island
Work Schedule: On-site during peak season and hybrid/remote during off-peak season
Role SummaryAre you passionate about crafting compelling narratives and driving engagement for a renowned entertainment venue? We are seeking a dynamic Marketing Manager to spearhead innovative and analytical marketing initiatives for our amusement park.
Key Responsibilities- Enhance and elevate brand visibility and recognition.
- Design and implement comprehensive marketing strategies aimed at boosting visitor attendance.
- Oversee the Marketing Department and manage associated budgets.
- Lead the ideation, planning, and execution of events and programming.
- Ensure effective communication within the park and manage all outgoing marketing materials.
- Direct media buying efforts and maintain the integrity of marketing data across digital platforms.
- Collaborate with external PR and creative agencies to coordinate public relations and advertising campaigns.
- Analyze campaign performance against established objectives and metrics.
- Supervise on-site photo and video projects.
- Evaluate sponsorship proposals and manage donation initiatives.
- Support cross-departmental collaboration with Sales and Food & Beverage teams.
- Continuously seek innovative marketing solutions and maintain professional development through industry events.
- Fulfill additional responsibilities as required by the Marketing Manager role.
- Proven enthusiasm, creativity, and a positive attitude.
- Strong teamwork and a commitment to continuous improvement.
- Minimum of 5 years of experience in a marketing management role.
- Bachelor's Degree in Marketing, Communication, or a related field.
- Experience in integrated marketing and copy editing.
- Proficient in Microsoft Office, Salesforce, marketing automation tools, social media platforms, Google Ads, Google Analytics, and SEO.
- Flexibility to work weekends as required by the nature of the amusement park industry.
Salary: Competitive annual salary
Benefits: Comprehensive health, dental, and vision insurance, life insurance, disability coverage, retirement plans, and employee parking.
Paid Time Off: Includes holidays, vacation, personal days, and sick leave.
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