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Lifestyle Medicine Market Solutions Consultant
2 months ago
The Lifestyle Medicine Markets Growth team at Blue Shield of CA is seeking a highly skilled and experienced consultant to join our team. As a Lifestyle Medicine Market Solutions Consultant, you will play a critical role in delivering on our member and client growth strategy, focusing on brand development, marketing, employer markets, business development, and strategic partnerships.
Key Responsibilities- Develop and Define Lifestyle Medicine Value Proposition: Work with leadership to develop and define the lifestyle medicine value proposition specific to employer and provider markets.
- Lead Marketing Initiatives: Lead multi-channel Provider Groups and Employer Group facing marketing initiatives through strategy building, pilot and campaign development, and opportunity analysis.
- Grow Lifestyle Medicine Programs: Develop and execute marketing strategy plans to grow Lifestyle Medicine programs through the Provider and Employer Group channels.
- Collaborate with Cross-Functional Teams: Collaborate closely with Blue Shield Clinical, Quality, Sales, and Account Management teams to develop communication plans and collaterals to promote Lifestyle Medicine programs, products/services value, and enable clinical and business objectives.
- Identify Opportunities for Growth: Liaise with Blue Shield Operations and Clinical Quality program teams, and external vendors to identify opportunities to create referral paths for Lifestyle Medicine programs.
- Manage RFP Process: Manage the request for proposal (RFP) process, supporting client presentations, and training for internal Sales and Account Management and other internal stakeholders.
- Prioritize Marketing Strategies: Prioritize marketing strategies, initiatives, and workload proactively in a fast-paced, entrepreneurial environment.
- Subject Matter Expert: Serve as the subject matter expert for Lifestyle Medicine programs to health and benefit buyers/decision makers and healthcare providers and clinicians.
- Identify New Opportunities: Proactively seek and identify new opportunities to partner with Provider Groups and Employer Groups to drive enrollment into Lifestyle Medicine programs.
- Education: Requires a college degree or equivalent experience.
- Experience: Requires a minimum of 7 years of prior relevant experience.
- Business-to-Business Sales Experience: Business-to-business sales experience is preferred.
- Leadership and Influencing Skills: Proven ability to lead implementation of key provider and client-facing initiatives, informed by provider and client needs and industry trends, and develop data-driven product deliverables with relevant measurable KPIs is preferred.
- Communication and Relationship Building Skills: Proven history and ability of influencing and engaging successfully with senior management, key internal and external stakeholders, decision makers, and peers is preferred.
- Project Management and Organizational Skills: Excellent project management and organizational skills with high attention to details is preferred.
The pay range for this role is: $96,470.00 to $144,760.00 for California.