Senior Marketing Coordinator

2 weeks ago

Long Beach, California, United States SCAN Full time

About SCAN
SCAN Group is a not-for-profit organization dedicated to addressing the most significant challenges facing older adults in the United States.

As the sole corporate member of SCAN Health Plan, one of the nation's foremost not-for-profit Medicare Advantage plans, SCAN serves over 285,000 members across multiple states.

With a mission-driven approach, SCAN has been committed to ensuring seniors remain healthy and independent for over 40 years, establishing itself as a leading authority in senior healthcare.

Our team comprises skilled and passionate professionals dedicated to supporting older adults throughout their aging journey while innovating healthcare solutions for seniors everywhere.

At SCAN, employees receive comprehensive training and access to cutting-edge tools essential for their roles, along with opportunities for personal and professional growth.

We take pride in recognizing our team members as experts in their fields and rewarding their contributions.

The Role
The Senior Marketing Coordinator will oversee the planning and execution of diverse marketing initiatives, including direct mail campaigns, sales materials, promotional events, and digital advertising targeted primarily at individuals aged 65 and older.

Key Responsibilities
- Support the growth and success of the Marketing department by collaboratively developing and implementing a variety of marketing programs aligned with corporate strategy and branding to achieve sales objectives.
- Design and execute effective marketing campaigns by understanding core objectives and leveraging marketing expertise; manage project teams comprising both internal and external stakeholders.
- Supervise the content, design, and production of marketing materials, including direct mail, digital advertisements, and promotional events, applying advanced marketing principles.
- Ensure all marketing materials align with brand standards and maintain compliance with relevant regulations by collaborating with the Compliance department.
- Manage the budget for design, development, and production of marketing materials, ensuring effective communication of project responsibilities and instructions.
- Foster collegial relationships across all organizational levels while adhering to SCAN's core principles.
- Contribute to the enhancement of business processes and marketing programs by staying informed about market trends and engaging with the sales team.

Your Qualifications
- A minimum of seven years of experience in marketing project management, including strategy development and regulatory compliance.
- At least three years of experience in developing and executing marketing programs within a membership organization, such as a health plan or financial services.
- Experience marketing to the 65+ demographic and/or within the Medicare Advantage sector is essential.
- Previous experience in a marketing or advertising agency is required.
- Knowledge of CMS regulations is necessary.
- Strong critical thinking and interpersonal skills, with the ability to articulate logical viewpoints and operate effectively in a cross-functional team environment.
- Ability to manage multiple tasks independently while demonstrating excellent organizational and project management skills.

What's in it for you?
- Competitive hourly rate.
- Excellent 401(k) Retirement Savings Plan with employer matching.
- Opportunity to join a team that positively impacts our members and community.

SCAN is committed to improving the state of our world, driving equality in our communities and workplaces. We strive to create a workforce that reflects our community through inclusive programs and initiatives.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace.

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