Influencer Marketing Strategist
2 weeks ago
This role is pivotal in shaping the influencer marketing strategy at SoFi, a leading financial services company. The successful candidate will play a crucial role in enhancing our brand presence through effective influencer partnerships.
About Us:
At SoFi, we are dedicated to transforming the financial landscape for our members. Our innovative, mobile-first technology empowers millions to achieve their financial aspirations.
Key Responsibilities:
1. Develop and refine the influencer affiliate strategy to drive growth with current partners while expanding our network.
2. Collaborate with brand and product teams to create comprehensive influencer campaign strategies and tactical plans.
3. Identify, assess, and engage influencer talent that aligns with campaign goals.
4. Create detailed influencer briefing documents to inspire compelling and unique creative outputs.
5. Manage the contracting process and approval of influencers and their content.
6. Lead the measurement strategy, troubleshoot issues, and report on campaign performance.
7. Work alongside media and performance teams to maximize the impact of paid influencer content.
8. Ensure compliance with legal and regulatory standards in partnership with SoFi's legal team.
Qualifications:
- Bachelor's degree required.
- Minimum of 5 years in marketing, with at least 3 years focused on social media and influencer marketing.
- Extensive experience with affiliate marketing and platforms like Impact Radius.
- Deep understanding of social media channels and the influencer marketplace.
- Proven track record in managing and contracting talent.
- Strong strategic thinking skills, adaptable to a fast-paced environment.
- Excellent writing and communication abilities.
- Strong analytical capabilities.
- High emotional intelligence and ability to navigate nuanced conversations.
Compensation and Benefits:
The base salary for this position ranges from $80,000 to $150,000 annually, depending on individual qualifications and experience. For a comprehensive overview of our competitive benefits, please refer to our Benefits page.
SoFi is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, gender, national origin, age, disability, marital status, sexual orientation, or any other basis prohibited by applicable law.
Employment Type: Full-time
Job Function: Marketing and Sales
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