Influencer Marketing Strategist

2 weeks ago


San Francisco, California, United States SoFi Full time
Position Overview:
This role is pivotal in shaping the influencer marketing strategy at SoFi, a leading financial services company. The successful candidate will play a crucial role in enhancing our brand presence through effective influencer partnerships.

About Us:
At SoFi, we are dedicated to transforming the financial landscape for our members. Our innovative, mobile-first technology empowers millions to achieve their financial aspirations.

Key Responsibilities:
1. Develop and refine the influencer affiliate strategy to drive growth with current partners while expanding our network.
2. Collaborate with brand and product teams to create comprehensive influencer campaign strategies and tactical plans.
3. Identify, assess, and engage influencer talent that aligns with campaign goals.
4. Create detailed influencer briefing documents to inspire compelling and unique creative outputs.
5. Manage the contracting process and approval of influencers and their content.
6. Lead the measurement strategy, troubleshoot issues, and report on campaign performance.
7. Work alongside media and performance teams to maximize the impact of paid influencer content.
8. Ensure compliance with legal and regulatory standards in partnership with SoFi's legal team.

Qualifications:
- Bachelor's degree required.
- Minimum of 5 years in marketing, with at least 3 years focused on social media and influencer marketing.
- Extensive experience with affiliate marketing and platforms like Impact Radius.
- Deep understanding of social media channels and the influencer marketplace.
- Proven track record in managing and contracting talent.
- Strong strategic thinking skills, adaptable to a fast-paced environment.
- Excellent writing and communication abilities.
- Strong analytical capabilities.
- High emotional intelligence and ability to navigate nuanced conversations.

Compensation and Benefits:
The base salary for this position ranges from $80,000 to $150,000 annually, depending on individual qualifications and experience. For a comprehensive overview of our competitive benefits, please refer to our Benefits page.

SoFi is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, gender, national origin, age, disability, marital status, sexual orientation, or any other basis prohibited by applicable law.

Employment Type: Full-time
Job Function: Marketing and Sales

  • San Francisco, California, United States SoFi Full time

    Position Overview:This role offers a competitive compensation range of $80,000.00 to $150,000.00 annually, determined by your expertise and experience. About Us:At SoFi, we are dedicated to reshaping the financial landscape for our members. We leverage cutting-edge, mobile-first technology to empower individuals in achieving their financial aspirations.Role...


  • San Francisco, California, United States SoFi Full time

    Position Overview:This role offers a competitive salary range, with actual compensation determined by your expertise and experience. We encourage discussions with your recruiter for further details.About Us:At SoFi, we are dedicated to reshaping the financial landscape for our members. Our innovative, mobile-first technology empowers millions to achieve...


  • San Francisco, California, United States SoFi Full time

    Employee Applicant Privacy NoticeAbout Us:Join us in shaping a brighter financial future. At SoFi, we are revolutionizing personal finance through innovative, mobile-first technology that empowers our members to achieve their financial goals. As a next-generation financial services provider and national bank, we are at the forefront of an industry...


  • San Francisco, California, United States Linqia Full time

    About the RoleLinqia is a leading influencer marketing company that partners with top brands to create compelling and effective campaigns. As a Senior Creative Strategist, you will be responsible for developing and executing creative strategies that drive results for our clients.Key ResponsibilitiesCreative StrategyDevelop and ideate on insight-driven...


  • San Francisco, California, United States Golin Full time

    About the RoleGolin is seeking a highly skilled Senior Manager, Influencer to join our Digital team. As a key member of our team, you will work closely with a talented group of digital strategists, creatives, and analysts to identify opportunities, develop and execute influencer marketing strategies, and drive results for our clients.Key...

  • Creative Director

    4 days ago


    San Francisco, California, United States Linqia Full time

    About the RoleLinqia is a leading influencer marketing company that partners with top brands to create compelling and effective campaigns. We're seeking a highly skilled Senior Creative Strategist to join our team and help drive our business forward.Key ResponsibilitiesCreative StrategyDevelop and execute creative strategies for influencer marketing...


  • San Francisco, California, United States Aquent Full time

    Location: RemoteOverviewAquent is in search of a seasoned marketing professional to spearhead the development and management of communications for the Marketplace-Seller Center. This includes the creation of programmatic advertisements and targeted messaging. In this pivotal role, you will formulate and implement marketing strategies aimed at engaging,...


  • San Francisco, California, United States Rothy's Full time

    Become a Part of Rothy's as a Junior Brand Marketing StrategistRothy's, a leader in sustainable fashion, is seeking a Junior Brand Marketing Strategist to enhance their dynamic team. Renowned for converting plastic waste into fashionable and comfortable items, Rothy's is committed to a zero waste future while promoting an inclusive workplace culture.Role...


  • San Francisco, California, United States Dovetail Full time

    About the RoleWe're seeking a highly skilled Lifecycle Marketing Strategist to join our team at Dovetail. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive lifecycle marketing strategy that drives user growth, revenue, and customer retention.Key ResponsibilitiesDevelop a Data-Driven Lifecycle...


  • San Francisco, California, United States Kimberly-Clark Full time

    At Kimberly-Clark, we are committed to creating a positive impact in the world, and we seek individuals who share this vision. As a Marketing Brand Strategist, you will leverage your expertise and passion to enhance our portfolio of renowned brands. Your contributions will help us provide better care for millions globally. Your journey begins here.The...


  • San Francisco, California, United States Fiddler AI Full time

    About UsAt Fiddler AI, we are dedicated to fostering trust in artificial intelligence. Our mission is to address the challenges posed by AI, ensuring that it serves humanity positively. In an era where online trust is often compromised by issues such as misinformation and cyber threats, we strive to create transparent and accountable AI solutions.We...


  • San Francisco, California, United States AspireIQ Full time

    About AspireIQAspireIQ is the leading influencer marketing and content creation platform for brands.We make it possible for today's brands to work with influencers, photographers, videographers and other content creators on social platforms like Instagram, YouTube, and Pinterest to create authentic and personalized content at scale. Over 300+ leading brands...


  • San Francisco, California, United States Ashby Full time

    Position OverviewAt Ashby, we are seeking a dedicated and innovative Senior Marketing Growth Strategist to spearhead our growth marketing initiatives. This role is pivotal in enhancing our marketing efforts, directly influencing revenue generation and customer engagement.About the RoleAs a key member of our marketing team, you will leverage your expertise to...


  • San Francisco, California, United States Cash Full time

    Exciting Opportunity: Lead Marketing Strategist - CommercePosition: Full-time We are seeking a talented Lead Marketing Strategist to become a vital part of our team at Cash. In this role, you will be instrumental in managing comprehensive marketing initiatives for our Commerce division. You will collaborate closely with retail partners and guide a team to...


  • San Francisco, California, United States Galaxy Group Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Galaxy Group. As a leading brand in outdoor sun protection, we are committed to innovation and excellence in all aspects of our business.About the RoleDevelop and implement effective digital marketing strategies to drive business growth and revenue Conduct thorough market...


  • San Francisco, California, United States Jobot Full time

    Join Our Team as a Senior Product StrategistAt Jobot, we are on the lookout for a talented Senior Product Strategist to lead our innovative AI product line. This role is pivotal in shaping the future of travel solutions, ensuring our offerings resonate with customer needs and align with our strategic vision.Why Work With Us?We pride ourselves on being a...


  • San Francisco, California, United States Fiddler AI Full time

    Our MissionAt Fiddler, we recognize the profound implications of artificial intelligence and its effects on society. Our organization was established with the goal of instilling trust in AI technologies.As the internet has evolved, confidence in AI has been compromised by numerous challenges such as spam, fraudulent activities, hate speech, and online...


  • San Francisco, California, United States Puzzle Full time

    Job OverviewWhat We Are SeekingPuzzle is pioneering a transformation in the accounting industry with our cutting-edge AI-driven accounting solution. As a Series A startup, we are committed to redefining how startup founders, accountants, and finance professionals manage their accounting processes. Become a part of our mission to shape the future of...


  • San Francisco, California, United States IQVIA LLC Full time

    Director, Business Development and Growth StrategistWe are seeking a highly skilled Director, Business Development and Growth Strategist to join IQVIA LLC's laboratory business as a remote position.We value passionate innovators who drive healthcare forward through thoughtful and inclusive collaboration. If you want to discover a career with greater purpose,...


  • San Francisco, California, United States Grow Full time

    Join Our Innovative Team as a Senior Social Media Strategist at UpGrow UpGrow, a forward-thinking organization with a diverse team across various countries, is on the lookout for a skilled Senior Social Media Strategist. In this pivotal role, you will be the architect of our social media initiatives, influencing how our brand engages with audiences on...