Brand Director, Specialty + Referral Care Leader

4 days ago


Los Angeles, California, United States VCA Animal Hospitals Full time

The Brand Director is accountable for developing and executing brand strategies related to assigned brand areas, including Specialty and Referral Care. This role involves developing marketing campaigns and programs, leading and developing a team, and aligning with established OGSM objectives.

Focusing on Specialty Care and referral care, including Emergency Care and Urgent Care, the Brand Director is responsible for brand development, marketing campaign development, growth strategy development, and building bridges to Primary Care in key markets.

This role requires a digital-native, data-driven marketer with a strong background in internal communications. The ideal candidate will lead the centralization and digitalization of referral management systems, leveraging new systems and data to develop best-in-class programs and insights.

The Brand Director will work cross-functionally with colleagues across VCA and MVH, as well as other internal and external partners and collaborators. This role reports to the CCO / VP, B+M, and is a member of the GLT / BLT, where they will share and provide input on brand plans, ideate against cross-portfolio challenges and opportunities, and contribute to co-creating a development-focused, outcomes-oriented environment.

Benefits: We offer competitive compensation, a comprehensive benefits package, including medical, dental, vision, and paid vacation/sick days, 401(k), generous employee pet discounts, and more.

The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change.

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our career page at VCA Animal Hospitals.



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