Director of Brand Strategy

3 weeks ago

Los Angeles, California, United States Bio-Rad Laboratories Full time

Job Summary:

The Director of Brand Strategy will lead the development of innovative brand marketing strategies that align with Bio-Rad's business objectives and resonate with target customer segments. This role requires a strong understanding of customer, product, and strategic insights to craft corporate brand positioning, messaging, and value propositions that keep Bio-Rad customer-focused.

Key Responsibilities:

  • Define and implement Bio-Rad's brand objectives, governance, and strategy, including overseeing brand architecture and developing a best-in-class messaging strategy.
  • Develop compelling value propositions and competitive positioning for Bio-Rad that differentiates the brand in the marketplace.
  • Cultivate a culture of innovation within the brand team and broader Creative Studio, encouraging creativity, experimentation, and operational excellence.
  • Craft persuasive narratives and presentations to align stakeholders at all levels on brand strategy and customer engagement.
  • Collaborate with event teams to enhance customer experience through integrated marketing and communication plans.
  • Partner with Creative Studio leadership and Outbound Marketing teams to develop brand guidelines and campaign playbooks that ensure consistency across all marketing assets and customer touchpoints.
  • Provide governance across Bio-Rad products and platforms, ensuring brand consistency from digital to commercial touchpoints.

Requirements:

  • Education: Bachelor's degree in marketing or related field required.
  • Work Experience: 15 years' experience as a brand strategist/planner within advertising agencies, brand strategy consultancies, or the equivalent role inside a brand and creative marketing organization. Healthcare and/or biotech a plus.
  • Strong analytical skills, with the ability to analyze quantitative data related to business performance, brand health, and customer behavior, and transform it into actionable insights.
  • Excellent communication and presentation skills, with the ability to craft compelling creative briefs and deliver thoughtful analysis of qualitative and observational data.
  • Ability to develop brand architecture strategies for diverse and complex product and service portfolios.
  • Strong understanding of brand positioning and narratives that resonate with both internal stakeholders and external audiences.

Total Rewards Package:

Bio-Rad offers a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee's work and life cycle.

Benefits:

We're proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more.

Compensation:

The estimated base salary range for this position is $193,900 to $266,700 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

  • Content Director, Engagement

    4 weeks ago

    Los Angeles, California, United States Movement Strategy Full time

    Job Title: Associate Director, Content & EngagementAt Movement Strategy, we're seeking an experienced Associate Director, Content & Engagement to oversee our Content and Engagement Managers. As a key member of our team, you'll report to the Director, Content & Engagement and work closely with Creative Directors, Art Directors, Copywriters, and...

  • Director of Brand Strategy

    4 weeks ago

    Los Angeles, California, United States Bio-Rad Laboratories Full time

    About the RoleThe Director of Brand Strategy will lead the development of innovative brand marketing strategies that align with Bio-Rad's business objectives and resonate with target customer segments. This role requires a deep understanding of customer needs, market trends, and business goals.Key ResponsibilitiesDevelop and implement Bio-Rad's brand...

  • Director of Brand Marketing Strategy

    4 weeks ago

    Los Angeles, California, United States MGA Entertainment Full time

    Job Title: Director of Brand MarketingMGA Entertainment is seeking a highly experienced and innovative Director of Brand Marketing to lead our global brand marketing efforts. As a key member of our executive team, you will be responsible for developing and executing comprehensive brand strategies to drive growth, profitability, and market share.Key...

  • Brand Strategy Director

    3 weeks ago

    Los Angeles, California, United States GOOD AMERICAN Full time

    At Good American, we're seeking a visionary leader to drive our brand strategy and enhance our market presence. As the Vice President of Brand, you'll be responsible for developing and executing a comprehensive brand strategy that aligns with our mission and vision. This role requires a deep understanding of branding, marketing, and consumer engagement in...

  • Marketing Director: Brand Strategy and Innovation

    3 weeks ago

    Los Angeles, California, United States Bio-Rad Laboratories Full time

    The Director of Brand Strategy will lead the development of innovative brand marketing strategies that align with Bio-Rad's business objectives and resonate with target customer segments.You will use customer, product, and strategic insights to craft corporate brand positioning, messaging, and value propositions that keep Bio-Rad customer-focused.You will...

  • Group Creative Director

    3 weeks ago

    Los Angeles, California, United States Movement Strategy Full time

    Job DescriptionOverviewMovement Strategy is seeking a highly skilled Group Creative Director to lead our creative team in developing innovative social media strategies for our clients. As a key member of our team, you will be responsible for overseeing the creative direction of our campaigns, collaborating with cross-functional teams, and driving business...

  • Director of Brand Marketing

    4 weeks ago

    Los Angeles, California, United States Dr. Squatch Full time

    About the Role:We are seeking a highly strategic and experienced Director of Brand Marketing to help oversee our brand strategy, marketing campaigns, and brand experience. Reporting to the VP of Marketing, the ideal candidate will have a proven track record of developing and implementing successful brand strategies that drive awareness, engagement, and...

  • Marketing Director, Brand and Product

    4 weeks ago

    Los Angeles, California, United States ColourPop Full time

    Job Title: Director, Brand and Product MarketingColourPop is seeking a highly skilled and experienced Director, Brand and Product Marketing to lead the development and execution of our brand marketing strategy. This role will be responsible for creating and implementing a comprehensive marketing plan that drives business growth and revenue.Key...

  • Director, Community Strategy

    2 weeks ago

    Los Angeles, California, United States Skybound Entertainment Full time

    Director, Community StrategySkybound Entertainment is seeking a seasoned professional to lead our community strategy efforts for our upcoming game title. The ideal candidate will have a proven track record of building and engaging online communities within the gaming industry. As a key member of our publishing team, the Director, Community Strategy will be...

  • Marketing Director

    4 weeks ago

    Los Angeles, California, United States Versa Desk Full time

    Marketing Director - Brand StrategistVersaDesk is seeking a seasoned Marketing Director to lead the development and execution of marketing strategies that drive brand awareness, lead generation, and revenue growth. As a key member of the leadership team, you will be responsible for managing the marketing budget, including paid advertising initiatives, and...

  • Art Director, Brand Strategist

    3 weeks ago

    Los Angeles, California, United States Front Row Germany Full time

    About the Role:At Front Row, we're seeking a visionary Art Director to lead our creative projects and drive the artistic vision for our clients under our Creative Director. This is an exceptional opportunity to join a dynamic team and contribute to the development of category-defining brands that foster real connections.Key Responsibilities:• Lead and...

  • Director of Social Media Strategy

    4 weeks ago

    Los Angeles, California, United States Cypress HCM Full time

    Job OverviewThe Director of Social Media Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.The ideal candidate will have a proven track record of successfully managing and launching social media programs for new and legacy brands,...

  • Brand Director, Specialty + Referral Care Specialist

    3 weeks ago

    Los Angeles, California, United States VCA Animal Hospitals Full time

    The Brand Director is responsible for developing and executing brand strategies that drive growth and engagement across VCA's network of hospitals. This includes leading cross-functional teams to create and implement marketing campaigns, developing strategic partnerships, and analyzing data to inform business decisions.With a focus on Specialty Care and...

  • Brand Director, Specialty + Referral Care Leader

    3 weeks ago

    Los Angeles, California, United States VCA Animal Hospitals Full time

    The Brand Director is accountable for developing and executing brand strategies related to assigned brand areas, including Specialty and Referral Care. This role involves developing marketing campaigns and programs, leading and developing a team, and aligning with established OGSM objectives.Focusing on Specialty Care and referral care, including Emergency...

  • Brand Marketing Director

    4 weeks ago

    Los Angeles, California, United States Samsung Electronics America North America Full time

    Job Title: Brand Marketing DirectorSamsung TV Plus is a leading service for free, premium entertainment that enables content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with over 2,200 ad-supported linear...

  • Vice President of Brand and Creative Strategy

    4 weeks ago

    Los Angeles, California, United States LaserAway Full time

    Job Title: Vice President, Brand and CreativeAt LaserAway, we're seeking a visionary and hands-on leader to spearhead our brand strategy and develop compelling campaigns that position us as the leader in our category.Key Responsibilities:Lead and manage a team of creative professionals, including designers, copywriters, and other creative specialists and...

  • Senior Brand Marketing Director

    4 weeks ago

    Los Angeles, California, United States LINQM Full time

    About UsWe are a skincare company dedicated to creating innovative products that change people's lives. Our results-driven approach ensures that every product is meticulously developed with our board of dermatologists to superior performance. We are passionate about not only meeting but exceeding our customers' expectations.Our ValuesWe engage deeply with...

  • Director of Communications Strategy

    6 hours ago

    Los Angeles, California, United States Meridian Media Holdings Full time

    We are seeking a Director of Communications Strategy to join our team at Meridian Media Holdings. This role will be responsible for developing and implementing a comprehensive communications strategy that aligns with the company's overall business objectives.The Director of Communications Strategy will work closely with our executive team to build a...

  • Director of Development and Strategy

    4 weeks ago

    Los Angeles, California, United States Library Foundation of Los Angeles Full time

    About the OpportunityWe are seeking a seasoned and innovative Director of Development to join our team at the Library Foundation of Los Angeles. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive fundraising strategy to meet and exceed our goals.Key ResponsibilitiesDevelop and implement an integrated...

  • Creative Director for Men's Fashion Brand

    3 weeks ago

    Los Angeles, California, United States Citizens of Humanity Group Full time

    Citizens of Humanity Group is seeking a highly skilled Creative Director to lead the design and development of our new Men's fashion brand, RSVP Gallery.We are looking for a talented individual to partner with our Creative Directors and Don C to develop seasonal concepts and product ranges for RSVP Gallery.Develop a complete collection and execute all...