Brand Marketing Director

1 day ago

Los Angeles, California, United States Samsung Electronics America North America Full time
Job Title: Brand Marketing Director

Samsung TV Plus is a leading service for free, premium entertainment that enables content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with over 2,200 ad-supported linear channels available globally in 24 countries and across 535M active devices. The service is accessible on Samsung Smart TVs, Galaxy devices, Smart Monitors, Family Hub refrigerators, and the web. To learn more, visit Samsung TV Plus.

FAST is the fastest-growing video segment amongst consumers and FAST ad spend is expected to surpass that of Broadcast/Cable (combined) and SVOD within the next three years. This role offers the opportunity to work at the forefront of the exploding and ever-evolving FAST space and play a key role in driving the growth of the TV Plus business. The Samsung TV Plus MARCOM Team is looking for a Brand Marketing Executive that will lead and be responsible for maintaining brand, visual and messaging integrity, enforce global consistency, lead brand awareness and positioning initiatives across B2C and B2B, lead brand health research and serve as the main point of contact for all key stakeholders to keep them abreast of the latest service news and offerings. The candidate should have relevant work experience and the ability to work with brands in the media landscape, have a strong acumen in crafting narratives, positioning and messaging that appeal to B2C and B2B audiences, hold strong agency management experience, experience in brand development and management, paid media, social media, content marketing, and be an efficient collaborator and leader.

Key Responsibilities:

  • Define and execute service narrative and positioning opportunities to drive awareness amongst B2C and B2B audiences.
  • Build and execute internal communications strategies making sure service news and initiatives are accurately and properly shared with key stakeholders so they feel well informed.
  • Gather ongoing relevant service updates and reported industry needs.
  • Lead service research initiatives by deploying on-going NPS and audience segmentation research and collaborating with the Ads research team on additional relevant efforts.
  • Synthesize research learnings and personas into actionable marketing strategies that will inform consumer brand awareness initiatives and enable us to hit sales goals.
  • Develop and maintain a library of insights, marketing assets, compelling messaging, collateral, and calendars that are shared out with key stakeholders on a regular basis.
  • Establish and execute B2B programs in close collaboration with Ad Sales, Product Marketing and Partnership Solutions teams.
  • Maintain brand and messaging consistency across all touchpoints across Samsung Corporate, Samsung TV Plus, and Samsung Ads. Develop and execute needle moving B2C and B2B brand campaigns across paid media, digital, OOH, PR, etc.
  • Manage outbound marketing that drives visibility for the brand from advertising, PR, Digital, Web, Social, and Events.
  • Lead master brand and franchise brand development initiatives.
  • Work with Creative and Partner Solutions teams to develop new monetization opportunities.
Requirements:
  • BS required; MBA preferred but not required.
  • Years of experience.
  • Experience at a tech or entertainment company required.
  • Proven success in an early-stage Brand and the blend of a B2C and B2B focused marketing role.
  • Excellent brand marketing and creative agency management skills with the ability to juggle multiple initiatives, deadlines, and budgets.
  • Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts.
  • Ability to identify and cultivate relationships with key stakeholders internally/externally; strongly influence others and move organizations behind their goals.
  • Set priorities and creatively problem solve for several time-sensitive matters.
  • Outstanding verbal and written communication skills.
  • Exceptional project management skills and time management skills.
  • Ability to adjust priorities/tactics/solutions based on a constantly evolving environment.
  • Self-motivated with the ability to work with minimal oversight in a fast-paced environment, strong problem solver and project owner.
  • Excellent team player who is committed, optimistic, enthusiastic, and creative.

For candidates based in California, compensation for this role is expected to be between $180,000 and $190,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

#LI-PC1

  • Director of Brand Marketing

    2 days ago

    Los Angeles, California, United States Dr. Squatch Full time

    About the Role:We are seeking a highly strategic and experienced Director of Brand Marketing to help oversee our brand strategy, marketing campaigns, and brand experience. Reporting to the VP of Marketing, the ideal candidate will have a proven track record of developing and implementing successful brand strategies that drive awareness, engagement, and...

  • Director of Brand Marketing

    1 month ago

    Los Angeles, California, United States Dr. Squatch Full time

    About the RoleWe are seeking a highly strategic and experienced Director of Brand Marketing to help oversee our brand strategy, marketing campaigns, and brand experience. Reporting to the VP of Marketing, the ideal candidate will have a proven track record of developing and implementing successful brand strategies that drive awareness, engagement, and...

  • Marketing Director, Brand and Product

    2 days ago

    Los Angeles, California, United States ColourPop Full time

    Job Title: Director, Brand and Product MarketingColourPop is seeking a highly skilled and experienced Director, Brand and Product Marketing to lead the development and execution of our brand marketing strategy. This role will be responsible for creating and implementing a comprehensive marketing plan that drives business growth and revenue.Key...

  • Director of Brand Marketing Strategy

    2 days ago

    Los Angeles, California, United States MGA Entertainment Full time

    Job Title: Director of Brand MarketingMGA Entertainment is seeking a highly experienced and innovative Director of Brand Marketing to lead our global brand marketing efforts. As a key member of our executive team, you will be responsible for developing and executing comprehensive brand strategies to drive growth, profitability, and market share.Key...

  • Brand Marketing Director

    3 weeks ago

    Los Angeles, California, United States Samsung Electronics America North America Full time

    Job Title: Brand & Communications Marketing DirectorSamsung TV Plus is a leading service for free, premium entertainment that enables content owners and advertisers to engage consumers at scale.As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with over 2,200...

  • Brand Marketing Director

    2 weeks ago

    Los Angeles, California, United States Frank And Eileen Full time

    Job Title: Brand Marketing ManagerFrank & Eileen is seeking a highly skilled Brand Marketing Manager to lead and execute seasonal marketing campaigns, advertising strategies, and organic social media initiatives across all markets.Key Responsibilities:Develop and manage strategic seasonal marketing plans to support business goals globally.Collaborate with...

  • Brand Marketing Coordinator

    3 days ago

    Los Angeles, California, United States Riboli Family Wines Full time

    Job Title: Brand CoordinatorRiboli Family Wines is seeking a highly skilled Brand Coordinator to join our marketing team. As a Brand Coordinator, you will play a critical role in supporting the Director of Brand Marketing and VP of Marketing in developing and executing marketing strategies for our leading wine brands, including Stella Rosa, San Antonio, San...

  • Brand Marketing Strategist

    1 week ago

    Los Angeles, California, United States 5.11 Tactical Full time

    Brand Marketing ManagerThe Brand Marketing Manager at 5.11 Tactical will play a pivotal role in shaping and guiding the brand's strategic direction to ensure consistent growth and market relevance. This individual will be responsible for developing and executing brand strategies, overseeing marketing initiatives, and ensuring the brand's message is...

  • Marketing Director

    2 weeks ago

    Los Angeles, California, United States Kavala Collective Full time

    {"title": "Marketing Director", "description": "Job Title: Marketing DirectorKavala Collective is a luxe tropical activewear brand seeking a Marketing Director to lead our marketing efforts. As a key member of our team, you will be responsible for developing and executing our marketing strategy, managing our marketing budget, and driving sales growth.Key...

  • Marketing Director

    3 weeks ago

    Los Angeles, California, United States OZMA Full time

    {"title": "Marketing Director", "description": "Marketing DirectorOZMA is seeking a seasoned marketing professional to lead the development and execution of our marketing strategy. As a key member of our team, you will be responsible for creating and implementing campaigns that drive brand awareness, customer acquisition, and revenue growth.The ideal...

  • Senior Brand Marketing Manager

    2 days ago

    Los Angeles, California, United States Thousand Full time

    Job Title: Senior Brand Marketing ManagerThousand is seeking a Senior Brand Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing brand marketing strategies that drive business growth and customer engagement.Key Responsibilities:Develop and implement brand marketing strategies...

  • Marketing Director

    4 weeks ago

    Los Angeles, California, United States REVOLT MEDIA & TV Full time

    Director of MarketingREVOLT MEDIA & TV is seeking a seasoned marketing professional to lead our marketing efforts and drive brand growth. As Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies across multiple channels, including social media, email, and paid advertising.Key Responsibilities:Develop...

  • Marketing Director

    2 weeks ago

    Los Angeles, California, United States The LINE, The Ned (US) & Saguaro Hotels Full time

    Marketing Director Job DescriptionWe are seeking a seasoned Marketing Director to join our dynamic corporate team at The LINE, The Ned (US) & Saguaro Hotels. This role demands a strategic marketing leader with expertise in marketing and cross-channel integration within the hospitality industry.Key Responsibilities:Develop and execute comprehensive marketing...

  • Marketing Director

    3 days ago

    Los Angeles, California, United States REVOLT MEDIA & TV Full time

    Job Title: Director of MarketingREVOLT Media & TV is seeking a talented and driven Director of Marketing to lead our marketing efforts and drive brand awareness.About the Role:We are looking for a strategic and creative marketing leader who can develop and execute comprehensive marketing plans across various channels, including social media, email, and paid...

  • Marketing Director

    4 weeks ago

    Los Angeles, California, United States The LINE, The Ned (US) & Saguaro Hotels Full time

    Job Title: Corporate Director of MarketingWe are seeking a seasoned marketing leader to join our dynamic corporate team at The LINE, The Ned (US) & Saguaro Hotels. As a Corporate Director of Marketing, you will be instrumental in identifying challenges, implementing effective marketing strategies, and driving efforts to maximize revenue.Key...

  • Marketing Director

    3 weeks ago

    Los Angeles, California, United States CannabizTeam Full time

    Job Title: Marketing DirectorCannabizTeam is seeking a highly skilled Marketing Director to lead the brand's marketing efforts across international markets. This role will be responsible for shaping and executing innovative marketing strategies to elevate the company's global presence, drive brand awareness, and support sales growth in an evolving and...

  • Marketing Director

    3 weeks ago

    Los Angeles, California, United States HHM Hotels - California Region Full time

    Marketing Director Job DescriptionOpportunity Summary:The Marketing Director for the West Coast Region will serve as a brand steward for marketing efforts supporting HHM's portfolio of Independent Hotels & Resorts. This individual will spearhead the brands' marketing strategy, identity, creative, and messaging, as well as lead extended teams in deploying...

  • Brand Campaign Strategy Director

    3 weeks ago

    Los Angeles, California, United States Stantec Full time

    Job Title: Brand Campaign Strategy DirectorAt Stantec, we're seeking a highly skilled Brand Campaign Strategy Director to join our team. As a key member of our marketing and communications team, you will be responsible for developing and executing enterprise-wide brand campaign strategies that drive business growth and reinforce our company's brand...

  • Global Brand Strategy Director

    3 weeks ago

    Los Angeles, California, United States Match Group, Inc. Full time

    Job Title: Global Brand Strategy DirectorWe are seeking a highly skilled Global Brand Strategy Director to join our team at Match Group, Inc. This role will be responsible for defining and evolving the brand narrative and strategy for Tinder, the world's most popular dating app.About the RoleThe Global Brand Strategy Director will work closely with...

  • Marketing Director

    1 day ago

    Los Angeles, California, United States Aquent Full time

    Job Title: Marketing Director Job Summary: Aquent Talent is seeking an experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our overall objectives. Key Responsibilities: * Develop and...