Beauty Brand Manager, Nail Care Leader

2 weeks ago

Los Angeles, California, United States American International Industries Full time
Job Description

We are seeking a visionary Beauty Brand Manager, Nail Care to lead our team in crafting brand stories and developing market-driven products that provide quality and value for both consumers and beauty professionals.

As a key member of our team, you will play a crucial role in steering brands to the top, utilizing strategic marketing initiatives and communicating with target groups, including recognized professional salons, retailers, and mass merchandisers worldwide.

Nail care experience is highly desirable, and bonus points are given for experience in the Pro nail segment.

Responsibilities:

  • Scope, develop, and implement brand programs that incentivize customer acquisition and retention with direction from the Marketing/Brand Development Director.
  • Write compelling marketing and creative briefs for internal teams to bring key brand moments and launches to life, ensuring execution through cross-functional channels.
  • Manage the brand narrative, aesthetic, and communication strategy in partnership with the Marketing/Brand Development Director.
  • Generate and develop new product strategy and launch plans for a multi-brand portfolio.
  • Execute timely implementation of all plans and manage delivery of key marketing assets, including internal and external processes and approvals.
  • Ensure strategic consistency with campaign materials, including PR and advertising, product packaging and pricing, retail and merchandising executions.
  • Partner closely with Retail, Marketing, and Sales teams to secure product and promotion placement in key accounts.
  • Effectively communicate brand strategies to sales teams and other relevant stakeholders, as well as external partners.
  • Develop and maintain a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset among the broader team.
  • Manage pricing strategy and analyses of existing and new products.
  • Assist in overseeing market research and consumer insights.
  • Evaluate opportunities with existing brand portfolio.
  • Set, monitor, and exceed monthly, quarterly, and annual brand revenue goals.
  • Support the delivery of the brand promise to ensure growth within all distribution channels.
  • Product lifecycle management.

Requirements:

  • A bachelor's degree in Marketing or a related field is required.
  • Minimum of 3-5 years of experience in Beauty Brand Marketing/Brand or Product Development/Brand Management in the NAIL CATEGORY, with a proven track record of increasing responsibility and success.
  • Excellent work ethic, analytical and critical thinking, reasoning, and problem-solving skills.
  • Strong interpersonal and active listening skills.
  • Able to inspire and encourage teamwork and be extremely collaborative.
  • Maintain a high level of accomplishment with minimal supervision.
  • Take initiative in finding ways to improve work-related processes.
  • Ability to work well in an entrepreneurial fast-paced environment.
  • Expert at multi-tasking and handling multiple priorities daily.
  • Demonstrate exceptional verbal and written communication and presentation skills.
  • Have excellent project management/project coordination skills.
  • Must be detail-oriented and complete work with exceptional accuracy.
  • Must have strong PowerPoint, Excel, and Canva skills.
  • Preferred/A Plus: Vietnamese communication skills.

For immediate consideration, please send your resume, link to your portfolio, and writing samples. This is a full-time on-site position with medical, dental, vision, holiday pay, paid-time-off benefits, supplemental insurance, and voluntary life insurance.

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With over 45 years of industry experience and service, we understand what it takes to be successful in the competitive and ever-changing world of beauty.

Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.

Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique, and specialty markets in over 180 countries and is sold exclusively through distributors and wholesalers.

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