Brand Strategy Director

4 days ago


Los Angeles, California, United States GOOD AMERICAN Full time

At Good American, we're seeking a visionary leader to drive our brand strategy and enhance our market presence. As the Vice President of Brand, you'll be responsible for developing and executing a comprehensive brand strategy that aligns with our mission and vision. This role requires a deep understanding of branding, marketing, and consumer engagement in the fashion industry.

Key Responsibilities:
  • Brand Strategy Development: Develop and implement a brand strategy that differentiates us from the competition and drives growth.
  • Marketing and Communications: Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, PR, and retail.
  • Product and Collaboration Initiatives: Collaborate with the product development team to ensure brand alignment in product design and innovation.
  • Consumer Engagement: Develop and implement strategies to build and nurture a loyal customer base.

As a leader, you'll be responsible for inspiring and motivating a team to achieve our goals. You'll also need to manage the brand and marketing budget, ensuring effective allocation of resources to maximize ROI. If you're a creative thinker with a strong eye for design and aesthetics, and you're passionate about inclusivity and body positivity, we'd love to hear from you.

At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We're committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.



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