Marketing Director, Brand and Product
1 month ago
ColourPop is seeking a highly skilled and experienced Director, Brand and Product Marketing to lead the development and execution of our brand marketing strategy. This role will be responsible for creating and implementing a comprehensive marketing plan that drives business growth and revenue.
Key Responsibilities:- Develop and execute a brand marketing strategy that aligns with the company's overall business objectives.
- Lead cross-functional teams to create and launch innovative marketing campaigns that drive sales and revenue.
- Collaborate with the product development team to develop award-winning formulas and packaging that excite and delight our consumers.
- Partner with the creative team to develop powerful storytelling through impactful creative assets.
- Communicate launch plans and strategies to management and across the organization.
- Optimize the category assortment by identifying key opportunities for newness, top performing and low performing SKUs and franchises.
- BA/BS; Master's degree a plus.
- 7+ years of experience in brand/product marketing roles in color cosmetics.
- Experience working directly with C-Level Executives, Board of Directors, and/or Founders.
- Ability to synthesize market data and leverage insights to provide solutions.
- Collaborative leadership skills.
- Project management skills.
- Entrepreneurial mindset.
- Ability to handle multiple projects at one time.
- Quantitative data analysis skills.
- Experience leading cross-functional teams, including project management.
The annual salary range for this position is $140k-$160k DOE. ColourPop offers a competitive benefits package including paid vacation time, health benefits, 401k + 100% match, paid holidays, and more.
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