Director of Brand Marketing Strategy

2 days ago

Los Angeles, California, United States MGA Entertainment Full time
Job Title: Director of Brand Marketing

MGA Entertainment is seeking a highly experienced and innovative Director of Brand Marketing to lead our global brand marketing efforts. As a key member of our executive team, you will be responsible for developing and executing comprehensive brand strategies to drive growth, profitability, and market share.

Key Responsibilities:
  • Strategic Product and Marketing Planning: Develop and execute marketing strategic plans in collaboration with the executive committee, creating consumer-targeted marketing plans for key products within the MGA portfolio.
  • 360 Marketing Campaigns: Oversee the creation and execution of global marketing campaigns, ensuring consistent brand messaging and positioning across all channels and regions.
  • Licensing and Partnerships: Collaborate with licensing partners to generate consumer demand and revenue, developing and maintaining strong relationships with external partners.
  • Market Research Analysis: Direct market research and competitor analysis, establishing ongoing product research to stay attuned to changing consumer, marketplace, and retailer needs.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure cohesive and integrated brand strategies, monitoring market trends and consumer insights to identify opportunities and threats.
  • Team Leadership: Lead the global brand marketing team, providing strategic direction, mentorship, and support to ensure high performance and professional growth.
  • Budget Management: Manage the global brand marketing budget, ensuring effective allocation of resources and maximizing ROI.
Requirements:
  • Minimum four-year college degree (MBA in marketing a plus)
  • Minimum eight years of experience in the consumer product industry (especially toys and consumer electronics)
  • Experience in Research & Product Development (R&D) and successful new product launches
  • Experience in media/commercial advertising and communication
  • Strong leadership and management skills
  • Creative and innovative thinker with an entrepreneurial spirit
  • Excellent organizational and project management skills
  • Proficiency in computer applications relevant to marketing and data analysis
  • P&L management experience
  • Strong public relations skills
  • Ability to analyze and implement effective media plans
Salary:

$150,000.00 - $175,000.00 per year

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