Director of Brand Strategy

4 weeks ago

Los Angeles, California, United States Bio-Rad Laboratories Full time
About the Role

The Director of Brand Strategy will lead the development of innovative brand marketing strategies that align with Bio-Rad's business objectives and resonate with target customer segments. This role requires a deep understanding of customer needs, market trends, and business goals.

Key Responsibilities
  • Develop and implement Bio-Rad's brand strategy, including brand architecture, messaging, and positioning.
  • Collaborate with cross-functional teams to ensure brand consistency across all marketing assets and customer touchpoints.
  • Analyze quantitative and qualitative data to inform strategic decisions and drive business growth.
  • Develop compelling brand narratives and presentations to align stakeholders at all levels.
  • Partner with event teams to enhance customer experience through integrated marketing and communication plans.
  • Provide governance across Bio-Rad products and platforms to ensure brand consistency.
Requirements
  • Bachelor's degree in marketing or related field.
  • 15 years' experience as a brand strategist/planner within advertising agencies, brand strategy consultancies, or equivalent role inside a brand and creative marketing organization.
  • Strong analytical and problem-solving skills, with ability to translate data into actionable insights.
  • Excellent communication and presentation skills, with ability to craft compelling narratives and presentations.
  • Experience working in a fast-paced, dynamic environment with multiple stakeholders and priorities.
What We Offer

Bio-Rad Laboratories offers a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee's work and life cycle.

We're proud to offer a variety of benefits, including competitive medical plans, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more.

The estimated base salary range for this position is $193,900 to $266,700 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

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