Brand Director, Specialty + Referral Care Specialist
4 days ago
The Brand Director is responsible for developing and executing brand strategies that drive growth and engagement across VCA's network of hospitals. This includes leading cross-functional teams to create and implement marketing campaigns, developing strategic partnerships, and analyzing data to inform business decisions.
With a focus on Specialty Care and referral care, the Brand Director will work closely with medical experts and care teams to develop and execute brand plans that showcase VCA's expertise and commitment to exceptional patient care.
Key responsibilities include:
- Developing and executing brand strategies that drive growth and engagement
- Leading cross-functional teams to create and implement marketing campaigns
- Developing strategic partnerships to support business objectives
- Analyzing data to inform business decisions
The ideal candidate will have a strong background in marketing and brand development, with experience leading cross-functional teams and developing strategic partnerships. A digital-native, data-driven marketer with a strong understanding of B2B and B2C marketing principles is essential for this role.
VCA Animal Hospitals is an equal opportunity employer and welcomes applications from diverse candidates. We offer a comprehensive benefits package, including medical, dental, vision, and paid vacation/sick days, 401(k), and generous employee pet discounts.
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