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Director of Brand Marketing
1 month ago
We are seeking a highly strategic and experienced Director of Brand Marketing to help oversee our brand strategy, marketing campaigns, and brand experience. Reporting to the VP of Marketing, the ideal candidate will have a proven track record of developing and implementing successful brand strategies that drive awareness, engagement, and loyalty.
Key Responsibilities:- Develop and implement comprehensive brand marketing strategies to achieve company objectives and increase brand awareness.
- Lead the development of brand positioning, messaging, and creative direction that resonates with target audiences and aligns with company values.
- Collaborate with cross-functional teams including product, sales, and creative to ensure brand consistency across all touchpoints.
- Oversee the creation and execution of marketing campaigns across various channels, including digital, social, print, and events.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive positioning opportunities.
- Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals.
- Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership.
- Stay up-to-date with industry trends and best practices in brand marketing, continually seeking opportunities for innovation and improvement.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 10+ years of experience in brand marketing, with a proven track record of success in developing and executing brand strategies.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- Excellent communication and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.
- Strategic thinker with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and brand building.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and techniques.
- Interest in health and wellness, personal care, and/or eCommerce industries.
- Experience working in the consumer products industry is highly preferred.
- Competitive salary in a growth-focused & collaborative team environment.
- Benefits include medical, dental, vision, 401k with Squatch match, and PTO.
- Great perks like healthy snacks, frequent company events, and of course, free products.
We are a company that values innovation, creativity, and teamwork. We are committed to building a diverse and inclusive team that reflects the values of our brand.
