Regional Marketing Coordinator

2 weeks ago

Manchester, New Hampshire, United States LGC Group Full time

Company Overview

LGC Standards operates as a key division of LGC Group, recognized as the UK's designated National Measurement Institute specializing in chemical and bioanalytical measurements. We are a prominent global provider and manufacturer of quality assurance and research tools, catering to analytical requirements across more than 120 countries. Our proficiency allows us to produce at the highest standards, including offerings manufactured under ISO/IEC 17025 and accredited to ISO. Our extensive portfolio of reference materials and proficiency testing schemes is further enhanced by our capabilities in outsourcing and customs, enabling us to swiftly deliver customized solutions that align with our clients' analytical demands. We are committed to innovation and the application of science to ensure the safety and integrity of products and services, in pursuit of our vision to advance science for a safer world.

Position Summary

The Regional Marketing Specialist for the Americas will play a pivotal role in supporting and driving a range of strategic initiatives and campaigns, acting as the representative for their region within the broader commercial framework. In collaboration with channel managers, account managers, and sales specialists, you will be instrumental in executing targeted revenue campaigns for LGC Standards brands. Your responsibilities will encompass overseeing all brands across various touchpoints, ensuring the effective execution of marketing initiatives at the country level.

You will report directly to the Director of Growth Marketing and will have a dotted line to the VP of Commercial Americas.

Key Responsibilities

  • Lead the formulation and execution of the annual marketing strategy for the Americas region in partnership with global marketing and regional commercial teams.
  • Maintain a comprehensive understanding of LGC's product offerings across diverse market segments, including Pharmaceuticals, Environmental, Food, Forensics, Cannabis, and Industrial.
  • Leverage LGC's tools and methodologies to manage campaigns, monitor analytics, and support global marketing initiatives.
  • Collaborate with external agencies and vendors to develop marketing assets and optimize media strategies for the region.
  • Engage with commercial teams to analyze Voice of Customer insights and derive actionable recommendations.
  • Conduct market analysis, identify target demographics, track industry trends, and explore avenues for growth.
  • Enhance brand visibility through participation in exhibitions, seminars, and events, while representing the company with professionalism.

Qualifications

  • Possession of a Marketing degree or equivalent business qualification.
  • A background or interest in chemistry, physics, biochemistry, or biology is advantageous.
  • A minimum of 5 years of marketing experience, encompassing market research and campaign development.
  • Preferred experience in marketing technical products for research laboratories.
  • Familiarity with Salesforce is a plus.
  • In-depth knowledge of the competitive landscape, industry trends, and product value propositions.
  • Demonstrated ability to manage multiple projects in a dynamic, deadline-oriented environment.
  • Willingness to travel within the Americas region and occasionally to APAC and Europe.

Additional Information

ABOUT LGC:

LGC is a leading global life science tools company, providing essential components and solutions in high-growth application areas within human healthcare and other sectors. The company's high-quality product range includes vital tools for genomic analysis and quality assurance applications, renowned for their performance, quality, and adaptability in customer workflows and products.

OUR VALUES

  • PASSION
  • CURIOSITY
  • INTEGRITY
  • BRILLIANCE
  • RESPECT

EQUAL OPPORTUNITIES

LGC is dedicated to providing equal opportunities for all applicants and employees, irrespective of various factors. The shortlisting, interviewing, and selection processes are conducted without discrimination based on gender, sexual orientation, race, nationality, religion, age, or other personal characteristics.

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