Global Industrial Marketing Manager
2 weeks ago
Company Overview
LGC Standards operates as a vital division of LGC Group, a leading global provider of quality assurance and research tools with a presence in over 120 countries. Our dedication to excellence is reflected in our adherence to ISO/IEC 17025 and ISO 17034 accreditation standards.
We provide an extensive array of reference materials and proficiency testing schemes, alongside outsourcing and customs expertise, enabling us to meet our clients' analytical needs with customized solutions. Our emphasis on innovation and scientific application is aimed at ensuring the safety and integrity of products and services, in line with our mission to advance science for a safer world.
Role Overview
Position Summary
The Global Segment Marketing Manager is essential in managing marketing initiatives by connecting Product Marketing, Growth Marketing, and the Commercial Organization. This role focuses on the Industrial Segment, driving growth for the core LGC Standard's Product Portfolio on a global scale, while also fostering market acceptance for strategic new product innovations.
Key Responsibilities
- Develop strategies for the industrial market segment grounded in a thorough understanding of customer requirements, competitor landscape, and proposing actionable initiatives.
- Create compelling value propositions for the industrial segment and collaborate with Growth Marketing on various marketing efforts.
- Partner with Product Management to outline roadmaps that support the Industrial Segment strategy.
- Collaborate with Sales, Business Insights, and Commercial Operations to categorize customer accounts effectively.
- Generate insights and work alongside Growth Marketing and Sales on targeted marketing and sales strategies.
- Monitor global market dynamics and build relationships with key industry stakeholders.
- Support critical new product development initiatives and contribute to projects that enhance commercial and product execution.
- Facilitate the creation of materials and tools for effective sales into targeted applications.
- Conduct customer intelligence research and assist Commercial in various initiatives.
Required Qualifications
Essential Qualifications
- 6+ years of marketing or sales experience within the Life Science sector.
- Bachelor's degree in a relevant field.
Preferred Qualifications
- PhD preferred, MBA is an advantage.
- Proven ability to network and cultivate strong relationships.
- In-depth understanding of industrial workflows and cross-product integration.
- Strong technical acumen and collaborative skills.
- Capacity to work with product groups and regions on sales strategies.
About LGC Group
LGC is a worldwide life science tools organization, delivering essential components and solutions for human healthcare and applied markets. Our product offerings are recognized for their superior quality and performance, catering to genomic analysis and quality assurance applications.
Our Core Values
- PASSION
- CURIOSITY
- INTEGRITY
- BRILLIANCE
- RESPECT
Commitment to Equality
LGC values the unique talents of every individual, promoting equality irrespective of various factors. Our shortlisting and selection processes are conducted impartially.
For further details about LGC, please visit our official website.
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