Director of Strategic Vendor Partnerships

4 days ago

Seattle, Washington, United States (REI) Recreation Equipment, Inc. Full time
About the Role

We are seeking a highly experienced and strategic leader to join our team as the Director of Strategic Vendor Partnerships at REI Recreation Equipment, Inc. This is a unique opportunity to develop and manage our omni-channel vendor marketing program, driving revenue growth and strategic outcomes.

Key Responsibilities
  • Develop and Manage the Vendor Marketing Program
    • Create and drive the overall strategy for a holistic vendor partnership program spanning both in-store and digital (website and app) activations
    • Apply previous experience with retail media networks and vendor partnership programs to build and launch all aspects of the Co-op's program
    • Drive cross-functional collaboration to design, launch, and manage the retail media network program
  • Revenue Generation and Target Realization
    • Set and achieve aggressive revenue and contribution margin targets
    • Partner with merchant team to optimize vendor relationships to drive program revenue and margin
  • Value Proposition and Vendor Partnerships
    • Develop a compelling value proposition for vendor participation in the Co-op's program
    • Partner with Co-op merchandising teams to pitch strategic and tactical proposals to meet Co-op goals
  • Campaign Design and Execution
    • Partner with vendors and internal teams to design, plan, and execute strategic and tactical campaigns and activations across the Co-op's marketing channels and omni-channel network of stores, web, and app-based experiences
  • Multi-Year Plan and Program Expansion
    • Build a multi-year plan to iterate and rapidly expand the financial and strategic impact of the SVP program based on learnings, feedback, and results
    • Grow the SVP program to achieve eventual retail media network aspirations, including supporting the evolution of Co-op tech platform and infrastructure to enable the program at scale
Requirements
  • Bachelor's degree in Business, Finance, Management, or related field; MBA preferred
  • 10+ years building and leading teams in product marketing, retail media network operations
  • Proven track record in developing and scaling products and programs from the ground up
  • Strategic change agent with experience working cross-functionally with diverse stakeholder groups to achieve and implement a strategy
  • Success leading ambiguous, complex, and $MM revenue-impacting projects, programs, and products
  • Ability to assess business risks proactively and mitigate
  • Technologically fluent and capable of partnering with IT organization to implement vision OR managing future engineering / product direct reports
  • People management experience including excellent interpersonal and leadership skills: meeting facilitation, skill-sharing and training, organization, conflict management, change agent, manage relationships
  • Collective thinker, who will drive enterprise outcomes, and facilitate a 'win-together' culture
  • Success leading and developing a team of world-class retail media network, vendor marketing, and product development professionals, including ability to coach, develop and leverage the experience of seasoned executives within organization
  • Exceptional relationship management expertise; establishes trust and inspires others

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