SEO Marketing Specialist

1 week ago


Basking Ridge, New Jersey, United States Verizon Full time

About Verizon

Verizon stands as a premier provider of technology and communication solutions, reshaping global connectivity. Our human network spans the globe, operating seamlessly behind the scenes. We prioritize listening as the foundation for learning. In both challenging and celebratory moments, we unite to uplift our communities and strive for impactful progress. If you are driven by purpose and persistence, consider a career with us. Here, you will experience the dedication required to make a difference and the satisfaction that accompanies living the #NetworkLife.

Role Overview

The Verizon Consumer Group is seeking a dedicated SEO Specialist to enhance our vibrant team. This position focuses on optimizing user experiences for our consumer home internet services through a variety of strategies, including on-page, technical, and off-page SEO techniques. A comprehensive understanding of search engine optimization is essential, along with collaboration across multiple marketing, design, and development teams to ensure search optimization is integral to our website strategy. The ideal candidate will be a data-driven marketer, capable of supporting the development and execution of large-scale strategic initiatives for our brand.

Key Responsibilities:

  • Developing cohesive and compelling SEO strategies that inform content and development processes, including site audits, content evaluations, linking strategies, redirect mapping, and performance data analysis.
  • Delivering actionable insights for site enhancements based on data analysis and competitive assessments.
  • Tracking and reporting on the effectiveness of organic and marketing strategies.
  • Conducting keyword research and optimizing key marketing landing pages, articles, and e-commerce pages.
  • Effectively communicating strategic objectives to internal stakeholders and collaborating across various business units, including merchandising, design, development, and IT.
  • Overseeing product and project launches throughout the organization, including ticket creation, quality assurance, and managing multiple fast-paced components.
  • Establishing and promoting SEO best practices and standards across business units while fostering relationships with paid search teams for comprehensive search opportunities.
  • Maintaining an expert-level understanding of the latest industry trends, guidelines, and algorithm updates, including AI and content updates.

Qualifications:

Required:

  • Bachelor's degree or equivalent work experience.
  • A minimum of four years of relevant professional experience.
  • Proven experience in managing multiple SEO data and analysis projects simultaneously.
  • Familiarity with SEO tools such as Google Sheets, Google Search Console, Adobe Analytics, Looker Studio, SEMRush, SimilarWebPro, Ahrefs, Botify, and Screaming Frog.
  • Ability to articulate the impact of Search, Branding, Content, and Information Architecture on key performance indicators and business outcomes.
  • Experience in measuring both organic and paid search metrics.

Preferred:

  • Experience in marketing, agency, or consultative services related to SEO.
  • Strong written and verbal communication skills, including the ability to create presentations and reports.

Work Environment

This position is hybrid, requiring a defined work location that includes both remote work and a minimum of eight office days each month, as determined by management.

Equal Opportunity Employer

Verizon is proud to be an equal opportunity employer, celebrating the diversity of our workforce. We are committed to fostering an inclusive environment that values authenticity and encourages a sense of belonging. Our goal is for every employee to feel appreciated, connected, and empowered to achieve their full potential.

Benefits

Our comprehensive benefits package is designed to support your career growth and personal well-being, including health and wellness programs, short-term incentives, a 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.



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