Regional Marketing Leader

6 days ago

San Mateo, California, United States Freshworks Full time
Job Description

Freshworks, a leading provider of cloud-based software solutions, is seeking a seasoned marketing professional to lead our regional marketing efforts in North America.

The ideal candidate will have a proven track record of developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business. They will be responsible for leading our North America Field Marketing team, developing and executing regional marketing strategies, and collaborating with global marketing support organizations.

Key Responsibilities:
  • Provide leadership and direction to the North America Field Marketing team to meet objectives and enable the sales organization to deliver successful business results.
  • Develop and execute regional marketing strategies to drive pipeline growth and improve funnel conversion.
  • Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
  • Own strategy, development, and execution of targeted marketing programs, including demand generation email campaigns, field events, user events, industry events, webinars, and digital marketing.
  • Collaborate with corporate, product, digital, and event marketing teams to ensure consistency across the Freshworks brand.
  • Manage budgets, investment models, track and measure all marketing programs, and utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
Requirements:
  • 15+ years of experience in Cloud/SaaS enterprise application marketing (B2B).
  • Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
  • Proven ability and experience to direct internal stakeholders - field leaders and executives - on value proposition for field marketing efforts, while gaining insights and consultation on needs of the field.
  • Deep understanding of Account Based Marketing vs. Demand Generation at scale and when to execute what.
  • Experienced people manager - able to balance offering strategic, long-term direction while demonstrating a willingness to roll up their sleeves on day-to-day needs as they arise.
  • Strong Field and Partner Marketing background with solid experience in Digital Marketing.
  • Confidence in budgeting, forecasting, modeling, waterfall, and conversion rate analysis.
  • Experience in going to market through partners is a strong plus.
  • Solid capabilities in working with diverse teams to implement global marketing priorities in the role.
What We Offer:
  • Competitive compensation package, including an annual salary and incentive compensation.
  • Multiple options for medical, dental, vision, disability, and life insurance.
  • Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account), and wellness benefits.
  • Adoption and parental leave benefits.
  • A global workplace that enables everyone to find their true potential, purpose, and passion, irrespective of their background, gender, race, sexual orientation, religion, and ethnicity.

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