Marketing Campaign Strategist

2 weeks ago


Los Angeles, California, United States Sawhorse Productions Full time
Job Overview

Sawhorse Productions is a cutting-edge creative agency located in Los Angeles, renowned for its innovative approach to immersive experiences. We excel in creating engaging digital environments and interactive projects, collaborating with esteemed brands such as Walmart, Dreamworks, NBCU, Coca-Cola, and Lamborghini.

Our Core Principles:

  • Delivering FUN experiences
  • Ensuring HIGH FIDELITY in our work
  • Maintaining ON-BRAND consistency for our clients

Our Notable Projects Include:

  • Walmart Discovered ADDY Winner
  • Alo Sanctuary
  • Stranger Things Immersive Watch Party - Nominated for a 2022 PGA award
  • Tommy Play - Nominated for a Webby award
  • Elton John's 'Beyond The Yellow Brick Road'
  • Fashion Klossette

We are currently seeking a Marketing Campaign Strategist to enhance our mission of expanding a premier studio that redefines immersive gameplay experiences.

The ideal candidate will be an enthusiastic professional capable of supporting and leading Go-to-Market initiatives for custom-built user-generated content (UGC) metaverse games and experiences, while also amplifying the presence of our brand partners across various social and digital platforms. Initially focused on Roblox, this role will evolve to encompass all leading platforms within the metaverse and web3 landscape.

Key Responsibilities:

  • Oversee the execution of comprehensive Go-to-Market campaigns and manage Marketing Coordinators
  • Assist in budget management for marketing initiatives, ensuring objectives are achieved
  • Innovate and establish internal and cross-functional processes to enhance workflow efficiency
  • Collaborate with Marketing, Creative, and Post-Production teams to align asset development with performance marketing strategies
  • Develop and maintain relationships with key vendors and influencers
  • Manage paid media strategies and reporting across primary advertising platforms
  • Lead the development of essential marketing strategies
  • Supervise the Community Manager and help shape narratives that resonate with major campaigns
  • Stay informed on industry trends, gaming culture, and emerging media, particularly regarding Roblox and the metaverse

Qualifications:

  • Bachelor's Degree
  • At least 3 years of experience in Advertising, Marketing, Entertainment, or a related field
  • Proven experience in leading and influencing cross-functional teams in a fast-paced environment
  • Minimum of 1 year managing teams
  • Experience in leading product Go-to-Market campaigns from inception to execution
  • Strong writing skills with experience presenting to executive audiences
  • Passion for gaming and the web3 ecosystem
  • Exceptional organizational skills and the ability to manage multiple unique projects simultaneously
  • Detail-oriented and proactive, with the ability to work independently
  • Proficient in social media and digital marketing
  • Knowledge of the gaming industry and culture, particularly Roblox, is highly desirable

Preferred Qualifications:

  • Enthusiasm for emerging media, technology, and the metaverse
  • Experience in an agency setting is highly preferred
  • Intermediate understanding of Roblox and Fortnite community expectations
  • Familiarity with web3 platforms
  • Experience with digital fashion on platforms like Roblox, Zepeto, Decentraland, or similar
  • Experience in generative AI, AR, VR, etc., is a plus

This position offers a flexible work environment, with options for remote work. The typical schedule is Monday to Friday, 9:00 AM - 7:00 PM (PST), starting with a freelance probation period.

Compensation and Benefits:

  • Annual Salary: $60,000 - $80,000
  • Annual bonus structure
  • Comprehensive Medical, Vision, and Dental coverage
  • Paid Time Off (PTO)
  • 401(k) with company matching

Sawhorse Productions is committed to equal employment opportunities. All employees and applicants are evaluated based on their qualifications, in accordance with applicable laws. We also provide reasonable accommodations for qualified individuals with disabilities.



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