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Senior Social Media Strategist, Entertainment
2 months ago
This is not an active job listing. We are collecting resumes from individuals interested in future temporary roles at MediaMonks.
About the Role
MediaMonks is on the lookout for a skilled and insightful Senior Social Media Strategist to enhance our Entertainment Social division.
The strategy team at MediaMonks is crafted to create genuine connections for brands, unlocking 'undeniably remarkable' creative solutions that resonate with culture. Our methodology delves into audience psychographics and behaviors—particularly those of multi-faceted Gen Z—beyond conventional demographics, exploring fresh cultural avenues where your brand can authentically thrive and lead within the cultural landscape of your audience.
The perfect candidate is not just a social execution expert but a masterful social brand strategist and creative innovator capable of navigating the consumer journey across various agency departments. You will unite social strategy and creative planning in unique and groundbreaking ways.
Your role will involve shaping and developing creative concepts within the social realm, collaborating with brand creative partners to produce work that is social-first, integrated, and pioneering. You should possess a keen awareness of cultural trends, expertise in the social domain, and a distinctive ability to craft strategic, content-driven storytelling supported by data, insights, and trend analysis for organic social media.
As a Senior Social Media Strategist, your responsibilities will include:
- Proactively engaging with incoming new business Social RFPs—assessing the current landscape, formulating hypotheses, and outlining strategies for success to your managers and cross-functional leaders.
- Serving as a vital component in the development of social media campaigns for integrated initiatives—collaborating with creatives, copywriters, and creative strategists to create compelling, culturally relevant presentations.
- Identifying and conceptualizing social-first, culturally relevant, data-driven content and ideas aimed at connecting brands with consumers through social media.
- Creating tailored social strategy frameworks, sometimes aligning with existing brand strategies.
- Innovating approaches to social media content and campaigns that stand out and capture audience attention, while continuously learning from and optimizing strategies based on performance metrics.
- Identifying and communicating creative social opportunities in response to cultural trends to internal teams and clients, driving engagement and fulfilling client objectives.
- Lead the strategy development for campaigns, collaborating with inter-agency departments and holding company partners.
- Take charge of determining social media strategies that infuse cultural relevance into the brand, fostering growth in social account followings and enhancing engagement on social platforms.
- Quickly generate insightful creative briefs that unlock exceptional social creative ideas that propel culture forward.
- Collaborate with the Creative team to produce high-quality, original, on-brand, social-first content.
- Work closely with Social, PR, Influencer, and Experiential teams to develop pitch decks and execute campaigns once awarded.
- Shape concepts and take a lead role in presenting and pitching ideas to clients.
- Maintain a forward-thinking approach, ensuring a consistent level of experimentation on the brand's social media accounts, while brainstorming new ideas and devising test plans across relevant platforms.
- Monitor real-time social trends and identify authentic ways to leverage these trends in alignment with the brand's voice.
- Conduct regular competitor assessments and stay informed about industry trends and benchmarks, evaluating the company's performance continuously.
- Provide strategic guidance for each social account regarding tone, subject matter, frequency, and timing of posts.
- Engage with clients to understand their goals, manage expectations, and collaborate effectively.
- Work with your team to create weekly content calendars, including copy and graphic assets.
- Understand the unique voice and tone of a brand and campaign, incorporating that into social strategy.
- Assist in developing and tracking key performance indicators, shaping success measurement plans, optimizing social strategy and content based on metrics, and deriving meaningful insights from performance data.
- Collaborate closely with social analysts, data strategists, and communications strategists, while mentoring community managers and other social strategists, integrating them into brainstorming sessions and daily news discussions.
- Exhibit problem-solving skills, remaining calm under pressure, and managing multiple tasks independently.
- Possess strong organizational skills and a comprehensive understanding of social platforms and metrics.
- You are a thought leader in social media with extensive cultural knowledge, capable of shaping ideas that resonate with both brands and consumers.
- You have agency experience and can manage the daily operations for a portfolio of brands, often simultaneously, working on integrated projects for major brands in entertainment and other culturally relevant sectors.
- You have collaborated directly with creative teams on innovative integrated campaigns.
- You have contributed to strategic solutions that influenced and secured social media-driven pitches and campaign development, comfortable leading brainstorming sessions and presenting to clients.
- You can devise and utilize insightful cultural analysis, develop social trends, and data-driven audience insights to connect with target audiences through social media and digital platforms.
- You possess a broad spectrum of marketing exposure, eager to inform diverse strategic outputs, aligning social with larger brand objectives and creative strategies.
- You balance collaboration across disciplines with the strength of conviction to advocate for social marketing considerations within broader communication strategies.
- You thrive in fast-paced environments, quickly synthesizing new industries and verticals to lead agile social research and discovery.
- You are a proactive collaborator with a hands-on approach.
- You are entrepreneurial and autonomous, capable of earning trust to manage outcomes over time with guidance from the Director of Social.
- You excel in navigating ambiguity, driving clarity and cohesion in uncertain contexts, such as evolving social channels.
- You are a compelling writer, skilled in concise communication without relying on empty marketing jargon.
- You have experience with campaigns that integrate social media, publicity, talent relations, influencer partnerships, and experiential components, providing strategic insights to amplify significant marketing campaign elements.
- Bachelor's Degree in advertising, marketing, communication design, interaction design, digital marketing, communications, or a related field.
- 5-7 years of proven expertise in brand-focused social strategy, designing and executing digital campaigns across major social platforms such as Facebook, Instagram, Snapchat, TikTok, X (Twitter), Reddit, and others.
- Deep understanding of social platforms and broad social and behavioral trends, driving creative campaigns supported by insights and metrics.
- Adept at extracting insights and opportunities from social media measurement and publishing platforms.
- Ability to galvanize and align creative partners and broader teams on the latest social opportunities, collaborating effectively with various internal teams.
- Demonstrated problem-solving skills addressing cultural challenges for brands with a balance of rigor and persuasion.
- Excellent verbal and written communication skills.
- Team-oriented with strong leadership capabilities to manage multiple initiatives.
- Experience in agency or in-house brand/entertainment social roles.
- Passion for understanding and advancing culture; experience with multicultural audiences is a plus.
