Senior Marketing Strategist
2 months ago
[About Cesna]
Cesna is a leading manufacturer in the medical appliances sector, exporting high-quality products to over 70 countries. With a strong presence in the U.S. market and headquarters in Korea, we are committed to expanding our influence in the medical appliances industry.
[Position Summary]
We are seeking a seasoned Marketing Strategist to spearhead our Marketing division. In this role, you will be tasked with defining clear objectives to cultivate a cohesive and profitable marketing strategy for Cesna. The Marketing Strategist will engage in various responsibilities, including crafting digital marketing initiatives and conducting thorough market analysis. If you are a creative and results-driven professional, we invite you to join our team and contribute innovative ideas to achieve our goals. Your ultimate aim will be to enhance our market share while ensuring brand uniformity.
[Key Responsibilities]
- Establish specific marketing objectives
- Design and execute marketing strategies that align with business goals
- Develop digital campaigns to boost online traffic
- Analyze sales and marketing performance metrics
- Anticipate market trends
- Conduct market research to uncover new opportunities
- Generate creative concepts to promote our brand and products
- Address advertising requirements
- Maintain brand consistency across all marketing platforms
- Utilize customer feedback to enhance client satisfaction
- Collaborate with internal teams to ensure brand alignment
- Build a robust, long-lasting online presence
- Implement data-driven marketing strategies
- Oversee marketing for new product launches
- Monitor and revamp the company website with innovative ideas
[Qualifications]
- Minimum of 5-8 years of proven experience as a Marketing Strategist or Marketing Manager
- Bachelor's degree in Marketing or a related field
- Demonstrated experience with marketing campaigns and digital technologies (e.g., online tools and social media) and data analysis
- Comprehensive knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM practices and Google Analytics
- Understanding of web design principles
- Exceptional communication skills (both verbal and written)
- Strong analytical capabilities - Data Driven
- Team leadership skills
- Outstanding communication abilities
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