Senior Marketing Strategist

2 weeks ago

Los Angeles, California, United States Kaiser Permanente Full time
Job Overview:

The role of Product Marketing Strategist is pivotal in partnering with product and sales leadership to enhance membership engagement during product launches across the national portfolio. This position is responsible for spearheading product marketing initiatives, including defining product positioning and crafting comprehensive marketing strategies that encompass B2B, secondary sales, and member communications. Collaboration with Product Managers and Marketing teams is essential to develop effective go-to-market strategies.

Key Responsibilities:
  • Exhibits self-leadership and fosters a culture of learning by building strong relationships with cross-functional stakeholders; effectively communicates information and provides strategic advice to advance projects; influences team dynamics within the assigned unit; actively listens and responds to feedback; adapts to shifting priorities and new responsibilities; mentors junior team members; and formulates plans to leverage strengths while addressing areas for improvement.
  • Oversees business-specific initiatives by applying specialized knowledge; ensures compliance with all policies and procedures; develops actionable work plans aligned with business objectives; executes processes and methodologies; coordinates resources to achieve organizational goals; collaborates internally and externally to make informed business decisions; resolves complex challenges; escalates issues as necessary; monitors progress and outcomes; identifies and acts on improvement opportunities; and evaluates suggestions from team members.
  • Directs the creation and execution of strategic go-to-market plans by managing relationships with channel partners; continuously assesses and validates partner needs and performance; utilizes data-driven insights to explore new multi-channel opportunities; and leads channel marketing initiatives to support go-to-market strategies.
  • Designs and implements sophisticated marketing strategies that promote membership growth, retention, and product/service visibility; develops strategic deliverables; ensures brand consistency across all marketing channels; conducts market research to uncover new opportunities; analyzes sales and marketing data; generates reports and presents findings; tracks progress towards overarching business objectives; and drives optimization efforts to meet established goals.
  • Manages intricate marketing projects by formulating and updating project plans; identifying and engaging cross-functional stakeholders; assembling project teams based on specific needs; forecasting and adhering to project budgets; evaluating vendor options; defining vendor contract scopes; managing vendor relationships; and providing project updates.
  • Guides the creative team by gathering relevant data, research, and customer insights to inform project direction; collaborates with communication and marketing teams; crafts comprehensive creative briefs that inspire creative professionals; reviews completed briefs with stakeholders; and presents final briefs.
  • Leads the development and execution of integrated marketing communication strategies by merging business-to-business, business-to-consumer, and line of business approaches; analyzes market research data to understand stakeholder needs; translates insights into promotional strategies; collaborates with enterprise teams to ensure alignment; communicates consistent messaging across all platforms; evaluates the effectiveness of campaigns; and makes recommendations for campaign optimization.
  • Conducts comprehensive market data collection and analysis by interpreting insights to create actionable marketing plans; partners with research and strategy teams to gather market dynamics; defines market research requirements; collaborates with analytics teams to refine marketing strategies and assess performance; and reports on the return on investment for strategies and tactics.
Minimum Qualifications:
  • At least three (3) years of experience in a leadership capacity, with or without direct reports.
  • Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or a related field, along with a minimum of eight (8) years of experience in marketing, communications, or a closely related field. Equivalent work experience may substitute for the degree requirement.
Preferred Qualifications:
  • Two (2) years of experience managing operational or project budgets.
  • Two (2) years of experience in healthcare or another highly regulated industry.

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