Digital Marketing Strategist

6 days ago

Los Angeles, California, United States Mediabistro Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Mediabistro. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies to drive customer acquisition, engagement, and revenue growth.

Key Responsibilities
  • Develop and execute performance marketing strategies focused on search engine marketing (SEM) and paid social channels to drive qualified traffic, conversions, and revenue.
  • Conduct keyword research, ad copywriting, and campaign optimization to maximize ROI and achieve KPIs.
  • Manage and optimize advertising budgets to ensure efficient spending and scalability of campaigns.
  • Utilize data analytics tools and platforms to track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement.
  • Collaborate with cross-functional teams including creative, product, and analytics to align marketing efforts with business objectives and customer needs.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to maintain a competitive edge.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • In-depth knowledge of SEM platforms (Google Ads, Bing Ads) and paid social platforms (Facebook Ads Manager, Instagram Ads).
  • Experience with direct response marketing tactics such as A/B testing, landing page optimization, and conversion rate optimization (CRO).
  • Strong analytical skills with proficiency in data analysis tools (Google Analytics, Facebook Analytics, etc.) to measure and interpret campaign performance.
  • Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, dynamic environment.
  • Self-starter with a passion for driving results and a willingness to continuously learn and adapt in a rapidly evolving digital landscape.
Benefits
  • Access to high-paying and competitive jobs with verified hiring companies.
  • Possibility to take on multiple projects or offers (depending on availability).
  • Access to trainings and coachings (like adworld, Skillshare, and in-house trainings).
  • Access to SOPs, best practices, and checklists (ClickMinded and in-house trainings).
  • Private management by a dedicated customer support manager.
  • Community with like-minded individuals and free consulting.

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