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Marketing Strategist

2 months ago

Los Angeles, California, United States Sown To Grow Full time

About the Role:

Sown To Grow is a leading education technology platform that empowers schools to improve student social, emotional, and academic well-being through an easy and engaging reflection and feedback process. We are seeking a highly skilled Marketing Strategist who is passionate about scaling impactful, evidence-based student support practices.

Key Responsibilities:

  • Develop and Execute a Multi-Channel Marketing Strategy: Lead the development and execution of a comprehensive marketing strategy to build an effective upper-funnel pipeline of marketing-qualified leads.
  • Audience and CRM Management: Maintain an updated lead pool by understanding audience personas, sourcing relevant contact information, and managing/improving our CRM system effectively.
  • Content Development: Create and maintain a diverse content library, including written, visual, and video formats, to support marketing campaigns and the sales process.
  • Event Management: Organize and support events while engaging with our district and school partners. Share our story through various formats such as case studies, webinars, conferences, and hosted events.
  • Brand Storytelling: Evolve and communicate Sown To Grow's brand story by testing and refining messaging for key school and district audiences across email, social media, and other digital channels.
  • Strategic Innovation: Contribute to brainstorming sessions for new marketing strategies (including paid, owned, and unconventional methods). Take ownership of key execution tasks for these strategies.

Requirements:

  • Marketing Knowledge: Understanding and eagerness to deepen knowledge of marketing channels across digital, traditional, and innovative channels.
  • Technical Proficiency: Comfortable with digital tools and platforms. Can learn quickly and own projects using Google/Microsoft Suite, CRM systems, email marketing tools.
  • Creative Skills: Strong ability to translate concepts into polished, engaging written, visual, or video content that clearly communicates our story.
  • Execution & Adaptability: Execution-oriented with the ability to manage multiple projects simultaneously. Comfortable with quick iteration and feedback cycles to enhance project outcomes.
  • Motivation & Growth: Desire to make meaningful contributions, with a growth-focused mindset that aligns with team and organizational goals.
  • Collaboration Skills: Closely partner with leaders in sales, account management, and training to strategize on content, execution, and new ideas to engage and inspire target audiences.
  • Education System Familiarity: Preferred experience or knowledge of the K-12 education system through work, study, or volunteer activities.

Preferred Qualifications:

  • Bachelor's degree or higher degree in marketing, business, communications, or a related area of study.
  • 3+ years of prior experiences on a marketing or growth-contributing team.