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Marketing Manager, Campaigns Strategist
2 months ago
About Klook Travel Technology Limited
We are Asia's leading travel technology company, dedicated to bridging cultures through unforgettable experiences.
Established in 2014 by 3 passionate entrepreneurs - Ethan Lin, Eric Gnock Fah, and Bernie Xiong, Klook sparks joy for travelers with a vast selection of quality experiences, from major attractions to thrilling adventures like paragliding, renowned museums to immersive cultural tours, and various convenient local services across 2,300 global locations.
If you also believe in the magic of travel, join our diverse team of 1,500+ global citizens across 20+ locations who not only curate exceptional experiences but also co-create a joyful world at Klook.
We embrace a work hard, play hard culture, driven by our core values: Pushing boundaries, Asking for & Giving Feedback, Taking Ownership, and Helping Each Other.
We are relentless in our pursuit of excellence, aiming to reach new heights and discover limitless possibilities in the evolving travel landscape.
Key Responsibilities:
- Develop and implement multi-channel marketing campaigns to drive business growth and increase brand awareness.
- Lead the planning and execution of quarterly campaigns, collaborating closely with marketing leaders to ensure exceptional results.
- Collaborate with cross-functional teams to determine campaign content and messaging requirements, ensuring seamless execution.
- Work closely with Sales to achieve shared objectives and create impactful marketing initiatives that captivate our audience.
- Analyze and report on campaign performance to enhance efficiency and identify new opportunities for success.
- Partner with Integrated Marketing to identify innovative social sponsorship and integration prospects aligned with our brand identity.
- Develop personalized social media packages for potential brand partners, including production budgets, editorial calendars, and distribution strategies.
- Facilitate communication between internal and external stakeholders to share social insights and campaign data for ongoing enhancements.
- Engage with Integrated Marketing initiatives and communicate priorities to global/regional social teams for cohesive alignment.
Key Focus Areas:
- Ensure accurate collection and integration of marketing data through comprehensive testing.
- Lead Campaign Operations in the USA.
- Streamline workflow processes by collaborating with other corporate operations teams.
- Maintain and optimize our marketing tech stack for scalability, predictability, and efficiency.
