Campaign Marketing Specialist

2 weeks ago

New York, New York, United States ISMG - Information Security Media Group Full time
Job Overview

If you are interested in this opportunity, we encourage you to consider applying.

About ISMG
ISMG is a leading global intelligence organization and media entity focused exclusively on cybersecurity, information technology, artificial intelligence, and operational technology. Our extensive portfolio includes over 20 brands, 38 digital media platforms, and more than 400 in-person and virtual events each year, engaging a worldwide audience of over 1.8 million subscribers.

Our Events
ISMG's premier events are meticulously designed to provide impactful education and engagement for cybersecurity professionals. Each event is tailored to offer attendees valuable insights and actionable solutions for their most pressing cybersecurity challenges.

  • Global Summits: Large-scale, industry-specific events aimed at security leaders, featuring keynote addresses from industry experts, case studies, and interactive networking opportunities.
  • Executive Roundtables: Exclusive gatherings that allow cybersecurity professionals to discuss current challenges in a private and informal setting with market leaders.
  • Custom Events: Specialized events designed with a mix of actionable education and unique experiences for senior security professionals and business leaders responsible for security, privacy, and risk management.

The Role
We are seeking a Marketing Campaign Manager to collaborate with our Global Events Department and take charge of developing and executing inbound marketing strategies aimed at broadening our audience reach and enhancing event attendance. This position will involve understanding the demographics of our events, primarily focusing on cybersecurity leaders and practitioners, crafting compelling content, storytelling, and managing multi-channel marketing campaigns to effectively position our brand and attract event participants. You will also be responsible for analyzing and reporting on the effectiveness of these marketing initiatives, making necessary adjustments to optimize results.

Key Responsibilities

  • Formulating and executing inbound marketing strategies for ISMG global events that resonate with targeted audience segments, resulting in increased event attendance.
  • Creating and managing digital marketing campaigns, including email marketing (primary focus), social media, video, PPC/SEO, etc., to drive event registrations.
  • Implementing nurture campaign tactics to minimize attendance attrition (registered vs. attended).
  • Customizing and packaging promotional content for effective and engaging delivery through email and other marketing channels.
  • Collaborating with the graphic design team to oversee the production of creative assets that enhance brand recognition and marketing efforts.
  • Evaluating event campaign outcomes and optimizing strategies to improve performance and achieve desired results.
  • Presenting detailed campaign reports and performance analyses to stakeholders, highlighting key metrics such as impressions, clicks, conversions, and ROI.
  • Supporting Event Sales teams in effectively positioning and securing event sponsorships by aligning audience engagement efforts and providing valuable insights.

Qualifications

  • Bachelor's or Master's degree in Marketing, Events, Public Relations, Communications, or related fields.
  • 5-7+ years of experience in Inbound Marketing/Event Marketing.
  • Proven experience in deploying and managing multi-channel marketing campaigns from inception to completion.
  • Strong knowledge of inbound digital marketing strategies, including SEO, keyword search, programmatic advertising, email marketing, social media management, and content creation.
  • Technical proficiency with digital marketing tools such as CRM systems, automation software, and databases (coding/HTML skills are a plus).
  • Exceptional writing and editing skills with experience in aligning creative content across various channels.
  • Familiarity with website analytics tools and experience in data analysis.
  • Ability to prioritize and manage multiple tasks and projects effectively.

We look forward to receiving your application.

  • Marketing Campaign Strategist

    2 weeks ago

    New York, New York, United States AllSeason Solar & Roofing Full time

    About Us:AllSeason Solar & Roofing is seeking a passionate Marketing Specialist to enhance our marketing initiatives. You will play a crucial role in crafting and implementing marketing strategies aimed at attracting potential customers interested in solar energy solutions.The ideal candidate will possess a solid understanding of consumer behavior and the...

  • Marketing Campaign Manager

    2 weeks ago

    New York, New York, United States AllSeason Solar & Roofing Full time

    AllSeason Solar & Roofing is seeking a passionate Marketing Specialist to enhance our marketing initiatives. As a key player in the formulation and implementation of marketing strategies, you will help us connect with prospective solar system customers.The ideal candidate will possess a solid understanding of consumer behavior and the ability to generate...

  • Visual Merchandising Campaign Specialist

    2 weeks ago

    New York, New York, United States Aesop Full time

    About AesopFor over 35 years, Aesop has nurtured a supportive and inclusive workplace that empowers our employees to flourish. As a global retail brand, we provide opportunities for professional growth and advancement that align with individual career aspirations.Our philosophy in skin care is characterized by a meticulous focus on detail, utilizing only the...

  • Campaign Support Specialist

    2 weeks ago

    New York, New York, United States Disability Solutions Full time

    About Us: Disability Solutions is dedicated to fostering inclusivity and empowering individuals through impactful initiatives. Our organization collaborates with creative professionals to raise awareness and drive change on critical societal issues. We are committed to addressing challenges such as mental health, community safety, and employment...

  • Campaign Support Specialist

    2 weeks ago

    New York, New York, United States Disability Solutions Full time

    About Us: Disability Solutions is dedicated to fostering an inclusive society by collaborating with creative minds to educate and inspire action on critical social issues. Our organization has been at the forefront of numerous impactful campaigns aimed at driving change and awareness around significant challenges faced by individuals with disabilities....

  • Campaign Support Specialist

    2 weeks ago

    New York, New York, United States Disability Solutions Full time

    About Us: Disability Solutions is dedicated to empowering individuals and communities by addressing significant social issues through innovative campaigns. Our organization collaborates with various stakeholders in advertising, media, and technology to create impactful initiatives that resonate with audiences nationwide. We focus on critical topics such as...

  • Campaign Support Specialist

    1 week ago

    New York, New York, United States Disability Solutions Full time

    About Us: Disability Solutions is dedicated to empowering individuals with disabilities through innovative strategies and impactful campaigns. Our mission is to create awareness and drive change on critical social issues, ensuring that every voice is heard and valued. Position Overview: The Assistant Account Executive, referred to as Campaign Support...

  • Marketing Campaign Manager

    4 days ago

    New York, New York, United States ISMG - Information Security Media Group Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Manager to join our Global Events Department at ISMG - Information Security Media Group. As a key member of our team, you will be responsible for developing and executing inbound marketing strategies that drive increased attendance and expand our audience reach.Key ResponsibilitiesDevelop and...

  • Influencer Marketing Campaign Manager

    6 days ago

    New York, New York, United States Influencer Inc Full time

    Job Summary:We are seeking a highly skilled Senior Account Executive to join our Client Services team at Influencer Inc. As a Senior Account Executive, you will play a key role in building and maintaining relationships with creators, supporting campaign management, and driving business growth.Key Responsibilities:Support the day-to-day management of...

  • B2B Marketing Campaign Coordinator

    2 weeks ago

    New York, New York, United States Cint Full time

    Company Overview Cint is at the forefront of research technology. Our platform empowers clients to pose inquiries and receive insights from genuine individuals. These insights are utilized to formulate business strategies, confidently disseminate research, accurately assess the effectiveness of digital marketing, and more. Our exchange stands as the largest...

  • Global Marketing Campaign Manager

    7 days ago

    New York, New York, United States Pacvue Full time

    About the RoleWe are seeking a highly skilled Demand Generation Manager to join our team at Pacvue. As a key member of our marketing team, you will be responsible for developing and executing marketing programs that drive high-quality leads and opportunities for our business.Key ResponsibilitiesDevelop and implement paid advertising strategies across...

  • Senior Marketing Campaign Strategist

    2 weeks ago

    New York, New York, United States Gallagher Bassett Full time

    Senior Marketing Campaign StrategistBecome a part of a leading organization in claims management, risk assessment, and loss prevention consulting, committed to delivering outstanding client service and achieving superior results.Part-time role: 20-29 hours weeklyRemote work opportunityKey ResponsibilitiesImplement marketing initiatives to foster organic...

  • Influencer Marketing Specialist

    7 days ago

    New York, New York, United States Ketchum U.S. Full time

    About Ketchum U.S.Ketchum U.S. is a leading global communications consultancy with a rich history of delivering innovative solutions to clients. Our team of experts is dedicated to helping businesses succeed through strategic communications and marketing efforts.Job SummaryWe are seeking an experienced Influencer Marketing Specialist to join our team. As an...

  • Influencer Marketing Campaign Strategist

    2 weeks ago

    New York, New York, United States CJ Full time

    Job OverviewThe Influencer Marketing Campaign Strategist plays a pivotal role in crafting industry-leading influencer initiatives and ensuring client satisfaction. Acting as a Trusted Business Advisor to both brands and influencers, this position is responsible for strategically designing campaigns that integrate influencer marketing with performance...

  • Lead Marketing Campaign Strategist

    2 weeks ago

    New York, New York, United States ISMG - Information Security Media Group Full time

    Job OverviewAbout UsISMG - Information Security Media Group is a premier marketing consultancy focused on the cybersecurity sector. We specialize in crafting tailored marketing solutions that deliver measurable outcomes and foster long-term success. Our innovative approach and unique insights empower us to convert groundbreaking concepts into effective...

  • Adobe Campaign Technical Specialist

    2 weeks ago

    New York, New York, United States Digital Alchemy Limited Full time

    Job OverviewPosition: Technical Consultant - Adobe Experience PlatformCompany: Digital Alchemy LimitedDigital Alchemy, a prominent provider of marketing automation services, is dedicated to delivering exceptional marketing solutions and technical support to both local and international organizations. With a global presence across multiple offices, our...

  • Marketing Campaign Coordinator I

    1 week ago

    New York, New York, United States Caesars Entertainment Full time

    Job OverviewPosition Summary:The Marketing Campaign Coordinator is tasked with overseeing a variety of direct mail and email initiatives associated with promotions, events, gaming, dining, and hospitality offers. This position requires adept project management skills to ensure seamless execution from inception to delivery to clients.Key...

  • Campaign Coordination Manager for Visual Merchandising

    1 week ago

    New York, New York, United States Aesop Full time

    About AesopFor over 35 years, Aesop has fostered an inspiring and inclusive atmosphere where our team members are supported and encouraged to excel. As a global retail organization, we provide professional development and advancement opportunities that align with career aspirations.Our meticulous approach to skin care involves using only the most effective...

  • Email Marketing Specialist

    2 weeks ago

    New York, New York, United States Charles Tyrwhitt Inc Full time

    Job OverviewPosition Title: Email Marketing Specialist - Campaign ManagementReporting To: Email & SMS Marketing ManagerDepartment: MarketingLocation: Hybrid Work EnvironmentRole Overview:The Email Marketing Specialist - Campaign Management will assist in the strategic planning, execution, and analysis of all email and SMS marketing initiatives. Collaborating...

  • Senior Marketing Specialist

    3 days ago

    New York, New York, United States US Tech Solutions Full time

    About the Role:The Paid Search Specialist has a critical role serving as an integral member of the FinTech Digital Strategy Team at US Tech Solutions. The position would be responsible for managing our agency's strategies and initiatives based on Business Unit goals, key performance metrics, and audience needs.Key Responsibilities:Develop and Execute Growth...