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Lead Marketing Campaign Strategist

2 months ago

New York, New York, United States ISMG - Information Security Media Group Full time
Job Overview

About Us
ISMG - Information Security Media Group is a premier marketing consultancy focused on the cybersecurity sector. We specialize in crafting tailored marketing solutions that deliver measurable outcomes and foster long-term success. Our innovative approach and unique insights empower us to convert groundbreaking concepts into effective marketing strategies that engage our clients' target demographics.

The Role
We are on the lookout for a Lead Marketing Campaign Strategist to become a vital part of our dynamic cybersecurity marketing team. In this role, you will collaborate closely with clients to devise comprehensive marketing strategies and monitor project effectiveness to ensure objectives are achieved. Your expertise will be crucial in enhancing program outcomes and delivering outstanding client service to uphold satisfaction levels.

Key Responsibilities:

  • Offer strategic direction to enterprise clients regarding marketing initiatives and enhancements
  • Oversee and implement a variety of intricate marketing programs for designated clients
  • Evaluate program performance and suggest improvements for optimal results
  • Provide exceptional client service to high-profile accounts and ensure client loyalty
  • Coordinate the creation of content and deliverables with both internal and external teams
  • Manage project resources to adhere to timelines and provide status updates
  • Proactively identify and resolve potential challenges to guarantee program success
  • Work collaboratively with internal teams and external partners

Qualifications:

  • Bachelor's degree in Marketing or a related discipline
  • 8-10+ years of experience in B2B Marketing Project and Program Management
  • Background in cybersecurity marketing is advantageous
  • Expertise in managing marketing campaigns and program strategy
  • Hands-on experience with various digital marketing techniques
  • Strong communication and teamwork abilities
  • Proven capability to manage multiple projects concurrently
  • Understanding of sales pipeline processes and lead qualification
  • Detail-oriented with a commitment to meeting deadlines
  • Experience in marketing optimization and testing
  • Skilled in utilizing data and metrics to assess impact
  • Excellent written and verbal communication skills
  • Proficient in SEM tools, WordPress/Hubspot, Marketo, Microsoft Excel, PowerPoint, and Google Office
  • Familiarity with Adobe Creative Suite is a plus
  • Experience in Partner marketing is a plus

Additional Information:

  • Location: Flexible

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