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Senior Marketing Specialist

2 months ago

New York, New York, United States US Tech Solutions Full time

About the Role:

The Paid Search Specialist has a critical role serving as an integral member of the FinTech Digital Strategy Team at US Tech Solutions. The position would be responsible for managing our agency's strategies and initiatives based on Business Unit goals, key performance metrics, and audience needs.

Key Responsibilities:

  • Develop and Execute Growth Strategy: Develop and execute a growth strategy to meet traffic, revenue, and efficiency goals, and ROI performance goals.
  • Manage Agency Relationships: Manage relationship with agency to ensure our strategy aligns with FinTech goals.
  • Establish Testing and Optimization: Establish testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages.
  • Manage Paid Campaigns: Manage the strategy, setup, and reporting of paid campaigns that provide metrics, implications, and future recommendations that accurately measure channel performance to help inform media mix and achieve business goals.
  • Partner with Business Units: Partner closely with business units to advocate for the paid search digital marketing channel and act as internal subject matter expert (SME) to educate and inform best practices.
  • Optimize Copy and Landing Pages: Optimizing copy and landing pages for paid search engine marketing campaigns.
  • Conduct Market Research: Conduct market research on keywords, consumer trends, and competing brands.
  • Advise on Campaign Spend: Advising on monthly campaign spend levels with the client's budget and goals in mind.

Basic Requirements:

  • Enterprise-Level SEM Experience: 3-5 years of enterprise-level search engine marketing (SEM) experience.
  • Agency Relationship Management: Experience managing agency relationships.
  • PPC Campaign Optimization: Experience managing an on-going optimization of PPC campaigns in Google Ads and Microsoft Advertising - including ads, keywords, bidding, targeting, landing page optimizations, etc.
  • Analytics Tools: Experience with website analytics tools such as Google Analytics and Google Tag Manager.
  • Client-Facing Communication: Excellent client-facing communication skills.