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Influencer Marketing Campaign Strategist
2 months ago
The Influencer Marketing Campaign Strategist plays a pivotal role in crafting industry-leading influencer initiatives and ensuring client satisfaction. Acting as a Trusted Business Advisor to both brands and influencers, this position is responsible for strategically designing campaigns that integrate influencer marketing with performance metrics.
Key Responsibilities:
- Oversee client partnerships, ensuring that client KPIs, brand standards, and strategic objectives are clearly defined and achievable within the campaign framework.
- Facilitate weekly meetings with clients and agency teams, utilizing your team to keep clients informed about campaign progress and performance metrics.
- Collaborate with internal stakeholders and client teams, keeping them updated on campaign performance and requirements.
- Establish new connections between brands and influencers by identifying investment opportunities that align with campaign objectives and target audiences.
- Stay informed about influencer marketing channels and trends to enhance client campaigns.
- Identify and implement process efficiencies across the campaign management workflow.
- Represent CJ through thought leadership initiatives, including articles and participation in industry events.
- Develop influencer and content strategies for seasonal and annual brand campaigns, driving platform and budget recommendations, creative concepts, and posting frequency.
- Manage project and team dynamics, overseeing campaign workloads, establishing timelines, and ensuring timely delivery to clients.
- Conduct campaign benchmarking and forecasting to align pitches with strategic goals.
- Collaborate with analysts and influencer managers to provide post-campaign analysis and recommendations.
- Oversee financial processes, including creating Insertion Orders (IO) and invoices, ensuring compliance with payment deadlines.
What We Seek:
- A Bachelor’s Degree or equivalent experience, with a minimum of 5 years in the online marketing sector, ideally in digital performance, including 3 years focused on influencer or social media marketing within the pharmaceutical industry.
- Exceptional communication skills, capable of simplifying complex results and demonstrating a solid understanding of digital marketing principles.
- Strong leadership abilities, fostering a team culture where roles are clear and accountability is upheld.
- Proven ability to manage multiple tasks within set deadlines, delivering high-quality outcomes that contribute to client campaigns.
- Experience in cross-departmental collaboration, building consensus, and achieving defined objectives.
- Results-driven problem solver, comfortable using data insights to inform strategic decisions.
- Proficient in Microsoft Office Suite, including Windows, Word, Excel, and PowerPoint.
- Respectful of diverse opinions and perspectives.
- Critical thinking and analytical skills necessary for creating and interpreting insights from reporting tools.
- Outstanding organizational and communication skills with meticulous attention to detail.
- Strong presentation skills tailored for client interactions.
- Self-motivated with a desire to enhance professional skills.
- Familiarity with influencer platforms integrated into our technology stack, such as CreatorIQ.
CJ is a leader in Affiliate Marketing, recognized for our innovative technology, comprehensive data solutions, and dedicated personnel. We empower our teams with advanced tools, training, and career development opportunities to deliver cutting-edge solutions and strategies that yield high-quality results for our clients. Our work environment is energetic, results-oriented, and collaborative, celebrating exceptional performance. As we evolve as a business, so do our employees.
We are a community of creative and passionate problem solvers committed to addressing challenging questions, thinking innovatively, and driving growth for our clients and ourselves. We cultivate an inclusive and collaborative culture that values diverse perspectives, fosters relationships, and encourages authentic self-expression. Our workplace promotes a balance between work and leisure, with Business Resource Groups, team outings, office events, and flexible time off, creating a collegial atmosphere where colleagues become lifelong friends.
Conditions of Employment:
All job offers are contingent upon successful completion of background checks, which may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only), and fingerprinting.
Great People, Deserve Great Benefits:
We recognize the talent and dedication of our associates and believe in rewarding them accordingly. Expect competitive compensation, comprehensive health benefits, and ample opportunities for career advancement.
All information will be kept confidential in accordance with EEO guidelines.
Compensation Range: $73,500 - $115,500 annually. This range reflects the company's anticipated pay for this position at the time of posting. Compensation will be determined based on the applicant's skills, qualifications, and experience, as well as the position's requirements. The company reserves the right to modify this pay range at any time.
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