Marketing Coordinator
6 days ago
Job Summary
We are seeking a highly skilled Media Planner to join our team at dentsu. As a Media Planner, you will play a critical role in the development and execution of our clients' media strategies.
Key Responsibilities
- Aid in the creation of client media communication plan goals and objectives
- Develop and maintain media plans, flowcharts, buying guidelines, testing plans, and results analysis
- Contribute to all communication opportunities relevant to assigned brand or category
- Write POVs and evaluate new media types and outlets
- Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information
- Compile reports of competitive market and media information for each brand or category
- Support ACPD/CPS as a facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed
Client & Internal Relationships
- Manage daily client interaction, expectations, and deliverables
- Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
- Assist Supervisor in growing business opportunities within current clients
- May inform client and team of new opportunities or issues
- Participate and lead, if appropriate, face-to-face client and vendor meetings
- Build relationships with internal and external teams
Qualifications
- Bachelor's Degree
- 0+ years of experience and familiarity with the media process
- Experience in a media planning internship, or familiarity with industry platform tools like Lumina and Tableau a plus
- Interest and familiarity with Media planning
About dentsu
dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society.
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