Strategic Account Marketing Director
3 weeks ago
KPMG is seeking a highly skilled Associate Director, Key Account Marketing to join our Marketing organization. The ideal candidate will have a strong background in demand generation and marketing, with a focus on Industrial Manufacturing industry experience.
Key Responsibilities:
Develop personalized multi-channel integrated marketing plans to drive growth for key accounts, working closely with industry, hub, and functional marketing teams.
Create buyer journeys that nurture and deepen relationships with key executives, driving account engagement and marketing qualified leads.
Design and execute demand generation programs focused on buyer groups at key accounts, driving a lift in account engagement, marketing qualified leads, pipeline, and deal acceleration.
Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity.
Support sales and the account lead partner to foster and grow strategic client relationships, identifying external client relationships mapped to buyer groups that feed account growth and strategic marketing plans.
Requirements:
Minimum eight years of recent experience in demand generation and marketing, with Industrial Manufacturing industry experience preferred.
Bachelor's degree from an accredited college or university in a related field.
Extensive background generating successful ABM programs to drive account engagement and marketing influenced growth for the business.
Experience developing multi-channel highly targeted and personalized marketing plans to generate pipeline.
Experience across multiple paid, owned, and earned marketing channels, including events, social, search, display, direct mail, and others.
Must have extensive experience with sales and marketing technology, such as Salesforce, Introhive, Aprimo, and Demandbase.
Exceptional written and oral communications skills, with the ability to operate effectively and make decisions based on detailed information.
About KPMG:
KPMG is a leading audit, tax, and advisory services firm, known for its commitment to delivering real results for clients. Our growth is driven by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence, and supports our communities.
Why Join KPMG?
KPMG offers a comprehensive compensation and benefits package, including medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. We also provide Personal Time Off per fiscal year and observe a calendar of holidays. Additional details about our benefits can be found on our KPMG US Careers site.
Equal Opportunity Employer:
KPMG is an affirmative action-equal opportunity employer, committed to diversity and inclusion. We comply with all applicable federal, state, and local laws regarding recruitment and hiring, and consider all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by law.
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