Marketing Director

4 weeks ago


Houston, Texas, United States Catholic Health Initiatives Full time
Job Title: Market Director of Marketing

Catholic Health Initiatives is seeking a dynamic and experienced Market Director of Marketing to lead our marketing efforts in the Houston market. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to drive growth and improve patient engagement.

Key Responsibilities:
  • Develop and execute annual marketing strategies aligned with local strategic plans and market priorities.
  • Lead a market-based marketing team to oversee functions including consumer/patient engagement, advertising, social media, and content development.
  • Collaborate with system and regional teams to determine best opportunities for media placement across all services.
  • Develop and maintain detailed annual budgets and tracking reports for marketing and communications spends.
  • Oversee marketing/growth programs and consumer/patient engagement efforts.
  • Provide leadership and direction to the market-based marketing team, fostering an environment of continuous learning and improvement.
  • Collaborate with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.
  • Track marketing and communications performance metrics and make data-driven decisions to improve and optimize strategies.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum of 10 years of experience in marketing roles, preferably within the healthcare industry.
  • Minimum of 5 years of management experience.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.
Preferred Qualifications:
  • Strong understanding of healthcare trends, regulations, and best practices.
  • Strong strategic thinking and problem-solving abilities.
  • Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
  • Ability to work collaboratively with cross-functional teams and senior executives.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.

Catholic Health Initiatives is an equal opportunity/affirmative action employer. We offer a competitive salary and benefits package. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.



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