Marketing Director

3 days ago

Houston, Texas, United States UTHealth Full time
Job Summary:

UTHealth Houston is seeking a Director of Marketing and Communications to lead the development and implementation of a comprehensive marketing and communications strategy for the Heart and Vascular program at the McGovern Medical School.

This is a director-level role that will oversee the creation and management of high-quality communications for internal and external stakeholders through writing and editing, multimedia content development and management, and creative direction.

The ideal candidate will have a strong background in marketing and communications, with experience in a healthcare setting and as a marketing director or supervisor. They will be responsible for managing the brand and reputation for the Heart and Vascular programs, including Adult and Pediatric Cardiology, Heart and Vascular Surgery, and Advanced Heart Failure.

The Director of Marketing and Communications will work closely with high-level university executives and physician leaders to assess goals and needs and develop and implement a strategic marketing plan that highlights excellence. They will also be responsible for overall project management, project budgets, timelines, and the evaluation of project work.

This is a role that will grow, and we are looking for someone excited to grow with it. The ideal candidate will be a strong communicator and writer, with excellent project management skills and the ability to work collaboratively with a team.

Key Responsibilities:

Develops, implements, and oversees all strategic marketing functions, including marketing campaigns for specific programs and initiatives.

Works with UTHealth Houston Marketing and Communications to ensure efforts are aligned with the university's overall marketing strategy and with faculty and staff to ensure efforts support academic and patient care goals.

Manages the brand and reputation for the Heart and Vascular programs, including Adult and Pediatric Cardiology, Heart and Vascular Surgery, and Advanced Heart Failure.

Works with high-level university executives and physician leaders to assess goals and needs and develops and implements a strategic marketing plan that highlights excellence.

Responsible for overall project management, project budgets, timelines, and the evaluation of project work.

Participates in the development of the marketing budget and maintains expenditures within the established budget.

Works collaboratively to support the Office of Public Affairs Media Relations team to maximize media opportunities that will enhance the program's image.

Works collaboratively with the UT Physicians marketing team to ensure alignment with clinical marketing strategies and activities.

Updates and maintains the departments' websites, adhering to university brand standards. Establishes and maintains a social media presence as needed.

Develops and implements internal publications and announcements, utilizing both print and electronic tactics.

Has conversations with faculty, staff, and other appropriate sources, such as donors, patients, and executive leadership-sometimes concerning sensitive information.

Writes web content and articles for publication when needed.

Serves as editor and/or content manager of various communication vehicles: print brochures, internal communications, web publications, and/or social media channels.

May coordinate internal communications campaigns.

May coordinate and/or collaborate on paid advertising campaigns (digital and/or traditional).

May interact with corporate or community representatives as a representative of UTHealth Houston.

Manages Human Resources activities for direct reports in regard to: recruiting and selection, hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.

Responsible for the design, execution, and effectiveness of a system of internal controls that provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.

Performs other duties as assigned.

Certifications/Skills:

Superior verbal and written communication skills.

Proven feature writing and news writing skills.

Strong knowledge of AP Style.

Proficient in Microsoft Office Suite and Outlook.

Functionary understanding of digital marketing, including SEM and social media strategies.

Knowledge of content management systems preferred.

Minimum Education:

At least a bachelor's degree in communication, marketing, or related field.

Minimum Experience:

At least seven (7) years of experience in marketing, public relations, communications, or a related area. Experience in a healthcare setting and as a marketing director or supervisor is preferred.

Physical Requirements:

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount of force constantly to move objects.

Security Sensitive:

This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code 51.

215

Residency Requirement:
Employees must permanently reside and work in the State of Texas.

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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