Strategic Marketing Director

4 weeks ago

Houston, Texas, United States Compass Full time
Job Summary

This is a 100% in-office position at Compass. As a Strategic Marketing Lead, you will be responsible for enabling Compass Marketing Advisor excellence.

Key Responsibilities
  • Be the Compass Marketing liaison for M&A projects and assist in integrating new brokerages into the Compass service model and branding guidelines.
  • Exemplify what "excellence" looks like by providing direct white-glove service and strategic guidance to Marketing Advisors.
  • Assist Marketing Advisors in writing great strategies that allow customers to maximize their budget effectiveness against tactics that grow their business and achieve their goals.
  • Provide actionable feedback for Marketing Advisors to grow and learn in their role.
  • Assist with new Marketing Advisor onboarding.
  • Act as a subject matter expert and voice of the customer by deeply understanding market performance, competitive landscape, and regional nuances.
  • Serve as the first point of escalation amongst Marketing Advisors for day-to-day customer issues.
  • Thoughtfully analyze and optimize customers' marketing plans to inform future strategies, exceeding agent expectations.
  • Partner with specialized departments on advertising, press, and luxury, as applicable.
  • Cultivate trust and a positive culture with Marketing Advisors as an expert responsible for making Compass Marketing best-in-class.
  • Project manage a wide range of strategic marketing initiatives at the regional/brand level, spearheading & running large-scale initiatives from sponsorships to local brand & agent marketing campaigns.
Requirements
  • 4-6 years of marketing experience.
  • Strong understanding of real estate and local market nuances.
  • Possess a deep understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of marketing channels.
  • Expert communicator with great interpersonal skills; building and managing relationships with empathy while handling objections comes naturally.
  • Excellent project management skills with a proven track record to meet deadlines on time and within budget.
  • Ability to work independently, taking ownership over your own projects while working collaboratively in a team environment to drive best practices while maintaining a meticulous attention to detail.
  • Comfortable with a fast-paced environment, evolving responsibilities, and wearing multiple hats.
  • Passionate about the intersection of marketing and technology with the ability to speak to the benefits of it.
  • Experience working in real estate marketing, and/or at a luxury brand is a big plus.
  • Ability to travel to local branch offices, regional meetings, and occasional out-of-town travel as required.
  • Proficient in Microsoft Office Suite, Apple Office Suite (Keynote Specifically), and Google Suite products.
  • Working knowledge of top social media platforms including Facebook, Instagram, & YouTube, and their ad platform (i.e. Facebook Ads Manager).
  • Proficient in Adobe Suite products (Indesign, Photoshop, etc.) is a plus.
  • Experience with Workfront project management software is a plus.
  • Real estate experience preferred.

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