Strategic Brand Marketing Director

3 days ago


Houston, Texas, United States Murray Resources Full time

A forward-thinking leader is needed to spearhead the development and execution of Murray Resources' branding strategy to enhance market growth and solidify a unique, impactful presence.

The ideal candidate is a seasoned professional with extensive experience in brand management, strategic planning, and cross-functional leadership.

Responsibilities:

  • Develop and implement a comprehensive brand strategy that aligns with the company's long-term vision and business goals.
  • Define and communicate the brand's identity, positioning, and core values to enhance market differentiation and customer engagement.
  • Brand Positioning and Messaging:
  • Ensure consistent and impactful brand messaging across all channels, including digital, social media, print, and events.
  • Oversee the development and maintenance of brand guidelines to ensure uniformity and integrity in brand presentation.

Key Performance Indicators:

  • Establish key performance indicators (KPIs) for branding initiatives and regularly track progress against these metrics.
  • Prepare and present reports on brand performance, insights, and strategic recommendations to senior management.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; An MBA or advanced degree is preferred
  • Extensive experience in brand management, marketing, or a related field, with a proven track record of leading successful branding initiatives
  • Minimum of 10 years in a senior leadership role, managing teams, and strategic projects
  • Excellent strategic thinking and problem-solving abilities, with a focus on long-term goals and business growth
  • Advanced proficiency in market research, data analysis, and performance measurement
  • Exceptional verbal and written communication skills, with the ability to effectively convey brand narratives and strategic plans
  • Experience with budgeting, resource management, and financial oversight
  • Innovative mindset with a passion for building and enhancing brand equity
  • Ability to navigate complex organizational structures and foster collaboration across departments
  • Adaptability to evolving market conditions and changing business needs


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