Senior Media Analyst

11 hours ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Senior Analyst, Commerce Media

We are seeking a highly skilled Senior Analyst to join our Commerce Media team at Publicis Groupe. As a key member of our team, you will be responsible for driving performance for one of the largest brands on the planet.

Key Responsibilities:
  • Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs.
  • Assist in the development of program strategies and analyses for clients, including keyword recommendation, day-parting, timing/scheduling strategy, and overseeing the translation of these strategies into final media recommendations.
  • In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting, and optimization.
  • Maintain a level of quality assurance and accountability for delivering campaigns and executions with precision.
  • Ensure that media deliverables meet and align with client goals and objectives.
  • Oversee performance forecasts, budget allocations, and provide data-based rationale for these recommendations.
  • Provide creative solutions to client challenges.
  • Direct oversight of Analysts and supporting their growth and professional development.
  • Understanding big picture implications and how insights can be applied in other programs and environments.
  • Foster relationship with internal teams (Media, S&A, and other capabilities) and external teams while managing multiple client stakeholders.
  • Develop and maintain quality control procedures for campaign implementations.
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
  • Adopt established account management standards and program management best practices.
  • Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance.
  • Active knowledge sharing with capability and broader agency.
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.
  • Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities.
  • Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group.
  • Support Manager in monthly, QBR, MMM reporting deliverables.
Requirements:
  • 2 to 4 years of digital media experience, 1+ years of SEM/e-commerce/shopper marketing experience.
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred).
  • Keen attention to detail and an analytical approach to achieving objectives.
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them.
  • Solid quantitative and research skills, and proven data interpretation capability.
  • Fluency with Microsoft Office (Word, PowerPoint, Excel).
  • Excellent client presence and ability to lead discussions with internal and external leadership.
  • Strong ability to understand client objectives and how they translate into search and media strategies.
  • Excellent communication and writing skills – you're poised, precise, and above all, kind when relating to others.
  • Willingness to travel as needed – you're open to new places, new faces, and new ideas.

We're looking for a talented and motivated individual who can make a real difference in our clients' business and our own. If you're passionate about digital media and have a strong analytical mindset, we'd love to hear from you.

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