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Senior Search Media Analyst

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Position Overview:

The Senior Analyst, Paid Search is a vital role within our team, overseeing the daily management of search media for designated brands. This position requires a keen understanding of the clients' business to effectively support their objectives through search strategies.

About Publicis Groupe:


Publicis Groupe is a leading global communications organization dedicated to enhancing brand engagement and driving transactions through innovative media solutions.

We blend robust media strategies with cutting-edge technology to capture consumer attention and foster brand loyalty.


Our agency operates with the agility of a startup while leveraging the extensive resources of a global leader, providing unparalleled service to a diverse portfolio of renowned brands.

With a culture that values diversity and encourages every voice to be heard, we attract top talent and maintain one of the highest retention rates in the industry.


We believe that true innovation emerges from the collaboration of diverse perspectives, and our team members come from various fields, including data analytics, creative production, communications, and more.



Key Responsibilities:

1. Conduct comprehensive keyword research to establish new campaigns.
2. Gather essential data for strategic planning.
3. Organize keywords into relevant ad groups and craft compelling ad copy with minimal guidance.
4. Present strategic recommendations and incorporate client feedback prior to final approval.
5. Upon campaign approval, develop flowcharts and input authorized buys into the system.
6. Generate necessary documentation for purchase authorization and ensure vendor signatures are obtained.
7. Oversee the trafficking of approved plans into search engines.
8. Ensure quality assurance of all campaign elements before launch.
9. Monitor and manage campaign budgets, pacing, and bid adjustments.
10. Advocate for campaign modifications based on performance analysis.
11. Continuously track performance metrics and competitive landscape.
12. Develop and implement optimization strategies and testing plans.
13. Analyze data to create insightful reports with actionable recommendations.
14. Participate actively in client meetings and reporting sessions.
15. Manage the monthly billing cycle, including invoice tracking and reconciliation.
16. Resolve billing discrepancies in collaboration with relevant teams.
17. Master relevant reporting and analytics tools.
18. Cultivate strong relationships with client teams and partner agencies.
19. Demonstrate creativity and adaptability in problem-solving.
20. Collaborate with management to prioritize tasks and manage workload.

Qualifications:

- 1-2 years of experience in managing and optimizing paid search campaigns across major platforms.
- Strong analytical and mathematical skills with a proficiency in data management.
- Familiarity with PPC, digital display advertising, and traditional media.
- A proactive and resourceful individual capable of working independently and collaboratively.
- Excellent organizational and communication abilities.
- Proficient in Microsoft Office Suite, particularly Excel.

Technology Utilized:

- Microsoft Excel, Word, PowerPoint
- Search Ads 360 / DoubleClick for Search
- Google Trends, Google Auction Insights

Budget Management:

- Responsible for monitoring and adjusting campaign budgets and bids.

This role requires a hybrid work arrangement, with a combination of in-office and remote work. All candidate information will be handled confidentially in accordance with EEO guidelines.